Download all relevant market data

Video Games


  • Fee-based video games distributed over the Internet
  • Downloads of full versions for gaming consoles or PCs
  • Mobile games for smartphones and tablet devices (paid app downloads and in-app-purchases)
  • Freemium online/browser games which do not require an installation (subscription-based and in-game purchases)


  • Physical video game sales
  • Demo/trial-versions
  • Free-to-play online-games 
Market definition


United States

  • Revenue in the "Video Games" segment amounts to US$12,149m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 2.7 % resulting in a market volume of US$13,506m in 2021.
  • The market's largest segment is the segment "Mobile Games" with a market volume of US$4,796m in 2017.
  • User penetration is at 45.3 % in 2017 and is expected to hit 64.2 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$32.88.
Outlook Report: Video Games

Trends, Insights & Top Players

Home Hide

Find the proper statistic fast and easy:

Digital Market Outlook

Full access to the "Digital Economy" - only with a Corporate Account

  • Market insights and forecasts including key performance indicators
  • 81 markets, 50 countries
  • Insights into target groups and demographics

Benefit from the knowledge of our specialized experts with the Digital Market Outlook.