Pay-per-View (TVoD)

in-scope

  • Transactional-Video-on-Demand services or Pay-per-View offers
  • Time-limited access to premium video content that requires a usage-based one-time payment
  • Videos can be downloaded or streamed to various devices

out-of-scope

  • Cable- or sattelite-based Pay TV products (e.g. nVoD)
Market definition

Highlights

worldwide

  • Revenue in the "Pay-per-View (TVoD)" segment amounts to US$3,399m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 4.5 % resulting in a market volume of US$4,046m in 2021.
  • User penetration is at 5.8 % in 2017 and is expected to hit 7.2 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$14.94.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$1,915m in 2017).

Trends, Insights & Top Players

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