Pay-per-View (TVoD)


  • Transactional-Video-on-Demand services or Pay-per-View offers
  • Time-limited access to premium video content that requires a usage-based one-time payment
  • Videos can be downloaded or streamed to various devices


  • Cable- or sattelite-based Pay TV products (e.g. nVoD)
Market definition


United States

  • Revenue in the "Pay-per-View (TVoD)" segment amounts to US$1,915m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of -0.4 % resulting in a market volume of US$1,888m in 2021.
  • User penetration is at 30.1 % in 2017 and is expected to hit 28.6 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$24.43.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$1,915m in 2017).
Outlook Report: Pay-per-View (TVoD)

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