Pay-per-View (TVoD)

United States

Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the Pay-per-View (TVoD) segment amounts to US$2,091m in 2018.
  • Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 0.3%, resulting in a market volume of US$2,118m by 2022.
  • User penetration is 26.1% in 2018 and is expected to hit 25.7% by 2022.
  • The average revenue per user (ARPU) currently amounts to US$24.45.
  • In global comparison, most revenue is generated in the United States (US$2,091m in 2018).
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Transactional-Video-on-Demand services or Pay-per-View offers. TVoD is defined as time-limited access to premium video content that requires a usage-based one-time payment. Content includes movies, TV shows or series and can be downloaded or streamed to various devices for a pre-determined period of time. Top vendors of TVoD services are, for example, iTunes, Google Play or Amazon Instant Video.
in-scope
  • Transactional-Video-on-Demand services or Pay-per-View offers
  • Time-limited access to premium video content that requires a usage-based one-time payment
  • Videos can be downloaded or streamed to various devices
out-of-scope
  • Cable- or sattelite-based Pay TV products (e.g. nVoD)
Digital Media Report 2018 - Video-on-Demand

Digital Media Report 2018 - Video-on-Demand

Statista Digital Market Outlook - Segment Report
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Global Revenue Ranking (2018)
#1
United States

Revenue Revenue Growth

in the Pay-per-View (TVoD) market in million US$ in percent

Reading Support Revenue in the Pay-per-View (TVoD) segment amounts to US$2,091m in 2018. Reading Support The Pay-per-View (TVoD) segment is expected to show a revenue growth of 0.3% in 2019.

  • Revenue
  • Revenue Growth
Info

Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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User Penetration Rate

in the Pay-per-View (TVoD) market in millions in percent

Reading Support In the Pay-per-View (TVoD) segment, the number of users is expected to amount to 86.3m by 2022. Reading Support User penetration in the Pay-per-View (TVoD) segment is at 26.1% in 2018.

  • User
  • Penetration Rate
Info

User:

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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ARPU

in the Pay-per-View (TVoD) market in US$

Reading Support The average revenue per user (ARPU) in the Pay-per-View (TVoD) segment amounts to US$24.45 in 2018.

Info

ARPU:

The “ARPU” box shows the average annual revenue per paying user of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue Global Comparison - User Penetration

in the Pay-per-View (TVoD) market in million US$ in percent

Reading Support With a market volume of US$2,091m in 2018, most revenue is generated in the United States. Reading Support With a rate of 26.1%, the user penetration in the Pay-per-View (TVoD) segment is highest in the United States.

  • Global Comparison - Revenue
  • Global Comparison - User Penetration
Info

Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.


Global Comparison – User Penetration:

The “User Penetration” tab shows a comparison of user penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2016201720182019202020212022 CAGR
(2016-2022)
Internet Penetration in %
Percentage of individuals from the total population using the internet on a monthly basis. | Source: Statista Analysis
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GDP / Capita in US$
Gross domestic product of the selected region in relation to the total population. | Source: IMF
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Households in m
Total number of households in the selected region. | Source: Statista Analysis
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Population in m
Number of individuals (all ages) living in the selected region. | Source: World Bank, Statista Analysis
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0-15 years in m
Number of individuals (age 0-15) living in the selected region. | Source: World Bank, Statista Analysis
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16-24 years in m
Number of individuals (age 16-24) living in the selected region. | Source: World Bank, Statista Analysis
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25-34 years in m
Number of individuals (age 25-34) living in the selected region. | Source: World Bank, Statista Analysis
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35-44 years in m
Number of individuals (age 35-44) living in the selected region. | Source: World Bank, Statista Analysis
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45-54 years in m
Number of individuals (age 45-54) living in the selected region. | Source: World Bank, Statista Analysis
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55+ years in m
Number of individuals (age 55 and older) living in the selected region. | Source: World Bank, Statista Analysis
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Consumer Spending / Capita in US$
Average consumer spending per capita of private households in the selected region | Source: Statista Analysis, based on UN, World Bank, IMF, Eurostat and national statistical offices
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Telecommunication
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Average Connection Speed in kbits/s
Average internet connection speed in Kbits/s. | Source: Akamai, Statista Analysis
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Fixed Broadband Subscription / 100 Capita
Number of fixed broadband subscriptions per 100 inhabitants. | Source: World Bank, Statista Analysis
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Smartphone Penetration in %
Percentage of individuals from the total population using a smartphone on a monthly basis. | Source: Statista Analysis
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Mobile Phones Volume / Capita in units
Average per capita sales of mobile phones in units | Source: Statista Analysis
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Laptops Volume / Capita in units
Average per capita sales of laptops and tablets in units. | Source: Statista Analysis
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Desktop-PCs Volume / Capita in units
Average per capita sales of Desktop-PCs in units. | Source: Statista Analysis
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Mobile Phones Revenue / Capita in US$
Average revenue of mobile phones per capita | Source: Statista Analysis
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Laptops Revenue / Capita in US$
Average revenue of laptops and tablets per capita. | Source: Statista Analysis
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Desktop-PC Revenue / Capita in US$
Average revenue of Desktop-PCs per capita. | Source: Statista Analysis
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Social Media Penetration in %
Percentage of individuals from the total population using social media applications on a monthly basis. | Source: Statista Analysis
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Source: Statista, September 2018
Source: Statista, September 2018, based on IMF, World Bank, UN and Eurostat
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