Music Streaming


  • Subscription-based (without any advertising) or ad-supported unlimited access to music streaming services


  • Internet radio
  • Video streams (e.g. YouTube)
Market definition


United States

  • Revenue in the "Music Streaming" segment amounts to US$2,989m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 14.7 % resulting in a market volume of US$5,177m in 2021.
  • User penetration is at 38.4 % in 2017 and is expected to hit 44.1 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$29.89.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$2,989m in 2017).

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