Online Games


  • Freemium browser games with in-game purchases for additional premium contents or functionalities
  • Massive multiplayer online games (MMOG-Games)


  • Free-to-play browser games
Market definition



  • Revenue in the "Online Games" segment amounts to US$13,148m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 2.9 % resulting in a market volume of US$14,762m in 2021.
  • User penetration is at 14.7 % in 2017 and is expected to hit 15.9 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$22.85.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$3,473m in 2017).
Outlook Report: Online Games

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