Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.
Furthermore the digital advertising market is segmented into desktop and mobile revenues depending on the delivery method such as desktop computers or mobile devices (smartphones and tablet PCs).
E-mail marketing, audio ads, influencer sponsorships and commission-based affiliate systems are not considered here.
All figures refer to gross values.
- Display advertising including banners and video ads
- Search engine advertising and social media advertising
- Online classifieds
- Classification in desktop and mobile revenue
- E-mail marketing, audio ads
- Influencer sponsorships
- Commission-based affiliate systems
Ad Spending Spending Development
in the Digital Advertising market in million US$ in percent
- Ad Spending
- Spending Development
Ad Spending Split - Programmatic Ad Spending Growth - Programmatic
in the Digital Advertising market in percent in percent
- Ad Spending Split - Programmatic
- Ad Spending Growth - Programmatic
in the Digital Advertising market in million US$
Here you can find more studies and statistics about "Digital Advertising".