Digital Advertising - Germany

  • Germany
  • Ad spending in the Digital Advertising market is projected to reach US$16.71bn in 2023.
  • The market's largest segment is Search Advertising with a market volume of US$8.31bn in 2023.
  • In global comparison, most ad spending will be generated in the United States (US$297.40bn in 2023).
  • The average ad spending per user in the Search Advertising segment is projected to amount to US$110.00 in 2023.
  • In the Digital Advertising market, 53% of total ad spending will be generated through mobile in 2027.
  • In the Digital Advertising market, 90% of the Digital Advertising revenue will be generated through programmatic advertising in 2027.
 
 
 
 
 
 
 
 
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