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Video Advertising


  • All ad formats within web- or app-based video players
  • Pre-roll, mid-roll und post-roll video ads
  • Text- or image-based overlays that appear in video players


  • Video ads on pages that are not in a video player
Market definition



  • Revenue in the "Video Advertising" segment amounts to US$25,602m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 15.4 % resulting in a market volume of US$45,470m in 2021.
  • The average revenue per Internet user currently amounts to US$9.07.
  • The revenue in the "Video Advertising" segment currently corresponds to 0.04 % of the country's GDP.
Outlook Report: Video Advertising

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