Video Advertising

worldwide

Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the Video Advertising segment amounts to US$27,799m in 2018.
  • Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 14.6%, resulting in a market volume of US$47,891m by 2022.
  • The average revenue per Internet user currently amounts to US$9.34.
  • The revenue in the Video Advertising segment currently corresponds to 0.04% of the country's GDP.
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Video advertising considers all ad formats within web- or app-based video players. These formats are typically video ads that appear before, during or after the streamed video (pre-roll, mid-roll, post-roll video ads).
In addition to these video ads text- or image-based overlays that appear while watching a video are also categorized as video advertising.

Video ads on a page (that is not in a video player) are categorized as rich media banner advertisements.

All figures refer to gross values.
in-scope
  • All ad formats within web- or app-based video players
  • Pre-roll, mid-roll und post-roll video ads
  • Text- or image-based overlays that appear in video players
out-of-scope
  • Video ads on pages that are not in a video player
Digital Advertising Report 2017 - Video Advertising

Digital Advertising Report 2017 - Video Advertising

Statista Digital Market Outlook - Segment Report
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Revenue (2018)
+20.5% yoy
US$27,799m
Revenue per Internet User (2018)
+16.9% yoy
US$9.34

Revenue Revenue Growth

in the Video Advertising market in million US$ in percent

Reading Support Revenue in the Video Advertising segment amounts to US$27,799m in 2018. Reading Support The Video Advertising segment is expected to show a revenue growth of 17.9% in 2019.

  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Revenue per Internet User

in the Video Advertising market in US$

Reading Support The average revenue per Internet user in the Video Advertising segment is US$9.34 in 2018.

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Revenue per Internet User:

This box shows the Advertising revenue of the selected market (market segment, region) per internet user in US dollars for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Revenue as percentage of GDP

in the Video Advertising market in percent

Reading Support The revenue in the Video Advertising segment corresponds to 0.04% of the country's GDP in 2018.

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Revenue as percentage of GDP:

This box shows the Advertising revenue of the selected market (market segment, region) as percentage of the gross domestic product (GDP) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue

in the Video Advertising market in million US$

Reading Support With a market volume of US$10,228m in 2018, most revenue is generated in the United States.

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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2016201720182019202020212022 CAGR
(2016-2022)
Mobile Phones Volume / Capita in units
Average per capita sales of mobile phones in units | Source: Statista Analysis
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Laptops Volume / Capita in units
Average per capita sales of laptops and tablets in units. | Source: Statista Analysis
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Desktop-PCs Volume / Capita in units
Average per capita sales of Desktop-PCs in units. | Source: Statista Analysis
x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Mobile Phones Revenue / Capita in US$
Average revenue of mobile phones per capita | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xxx.x xxx.x
Laptops Revenue / Capita in US$
Average revenue of laptops and tablets per capita. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Desktop-PC Revenue / Capita in US$
Average revenue of Desktop-PCs per capita. | Source: Statista Analysis
x.x x.x x.x x.x x.x x.x x.x
Social Media Penetration in %
Percentage of individuals from the total population using social media applications on a monthly basis. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Facebook User in m
Monthly active Facebook users. | Source: Statista Analysis
x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
Tablet Penetration in %
Percentage of individuals from the total population using a tablet on a monthly basis | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Smartphone Penetration in %
Percentage of individuals from the total population using a smartphone on a monthly basis. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Internet Penetration in %
Percentage of individuals from the total population using the internet on a monthly basis. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Consumer Spending / Capita in US$
Average consumer spending per capita of private households in the selected region | Source: Statista Analysis, based on UN, World Bank, IMF, Eurostat and national statistical offices
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
GDP / Capita in US$
Gross domestic product of the selected region in relation to the total population. | Source: IMF
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Households in m
Total number of households in the selected region. | Source: Statista Analysis
x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
Population in m
Number of individuals (all ages) living in the selected region. | Source: World Bank, Statista Analysis
x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
0-15 years in m
Number of individuals (age 0-15) living in the selected region. | Source: World Bank, Statista Analysis
x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
16-24 years in m
Number of individuals (age 16-24) living in the selected region. | Source: World Bank, Statista Analysis
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
25-34 years in m
Number of individuals (age 25-34) living in the selected region. | Source: World Bank, Statista Analysis
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
35-44 years in m
Number of individuals (age 35-44) living in the selected region. | Source: World Bank, Statista Analysis
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
45-54 years in m
Number of individuals (age 45-54) living in the selected region. | Source: World Bank, Statista Analysis
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55+ years in m
Number of individuals (age 55 and older) living in the selected region. | Source: World Bank, Statista Analysis
x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
Telecommunication
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Average Connection Speed in kbits/s
Average internet connection speed in Kbits/s. | Source: Akamai, Statista Analysis
x,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Fixed Broadband Subscription / 100 Capita
Number of fixed broadband subscriptions per 100 inhabitants. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Source: Statista, September 2018; Selected region only includes countries listed in the Digital Market Outlook
Source: Statista, September 2018, based on IMF, World Bank, UN and Eurostat
Selected region only includes countries listed in the Digital Market Outlook
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