Ad spending in the Video Advertising segment is projected to reach US$180.40bn in 2022.
Ad spending is expected to show an annual growth rate (CAGR 2022-2027) of 12.06%, resulting in a projected market volume of US$318.80bn by 2027.
With a projected market volume of US$81,050.00m in 2022, most revenue will be generated in the United States.
In the Video Advertising segment, US$250.10bn of total ad spending will be generated through mobile in 2027.
The average ad spending per internet user in the Video Advertising segment is projected to amount to US$35.35 in 2022.
Connected TV ad spending in the Video Advertising segment is projected to reach US$26.21bn in 2022.
Connected TV is expected to show an annual growth rate (CAGR 2022-2027) of 13.16%, resulting in a projected market volume of US$48.63bn by 2027.
Video Advertising considers all ad formats within webpage-based videos, app-based video players, social media, or streaming apps that appear on computer screens, smartphones, tablets, and other internet-connected devices.
These advertising formats are displayed as instream and outstream video ads. Instream video ads include advertising that appears before, during, or after the streamed video (pre-roll, mid-roll, and post-roll video ads) and video overlays (text- or image-based overlays that appear while watching a video). Outstream video ads include video advertising that appears in non-video environments, e.g., in-feed on social media or text-based content (so-called native advertising).
All ad formats within webpage-based videos, app-based video players, social media networks, or social media apps
Pre-roll, mid-roll, and post-roll video ads
Text- or image-based overlays that appear in video players
Connected TV advertising
Traditional TV advertising video formats broadcasted over traditional transmission channels (e.g., DTT, cable, satellite)
Addressable TV ads, targeted advertising to individual households via set-top boxes; including cable and satellite using addressable technologies such as Dynamic Ad Insertion (DAI)