Videos that seamlessly match the form and function of the environment (e.g. news websites, video platforms) in which they appear (so called Native Advertising) are also included within Video Advertising.
Video ads on a page (that is not in a video player) are categorized as rich media banner advertisements.
Also, video ads displayed in social networks are part of Social Media Advertising.
All figures refer to gross values.
- All ad formats within web- or app-based video players
- Pre-roll, mid-roll, and post-roll video ads
- Text- or image-based overlays that appear in video players
- Native Advertising
- Video ads on pages that are not in a video player
- Video ads displayed in social networks
Digital Advertising Report 2019 - Video Advertising
Statista Digital Market Outlook - Segment ReportDownload
Ad Spending Spending Development
in the Video Advertising market in million US$ in percent
- Ad Spending
- Spending Development
Average Ad Spending per Internet User
in the Video Advertising market in US$
Mobile device technology is the main driver of next years' developments in Video Advertising. High mobile processing power together with new 5G internet connection speeds will allow more complex mobile video ad strategies. Formats such as live broadcasting, 360° panoramas, or virtual reality videos will transfer the concept of immersion to the advertising field and make the Video Advertising environment increasingly attractive. This development promises highly positive effects on the global mobile market growth. However, as there are no such disruptive technological innovations on the rise in the desktop market, it will struggle keeping up with its mobile pendant and will likely stagnate.
in the Video Advertising market in million US$
The Digital Advertising market builds on top-down modeling based on the location’s economic power as measured by its Gross Domestic Product (GDP). Furthermore, we rely on market data from independent databases and third-party sources, the analysis of various key market and macroeconomic indicators, historical developments, current trends, and the reported performance indicators of the key market players. The Video Advertising segment is divided into the categories Desktop and Mobile. The Digital Advertising market only covers ad spending by businesses (B2B).
Here you can find more studies and statistics about "Video Advertising".