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Video Advertising

in-scope

  • All ad formats within web- or app-based video players
  • Pre-roll, mid-roll und post-roll video ads
  • Text- or image-based overlays that appear in video players

out-of-scope

  • Video ads on pages that are not in a video player
Market definition

Highlights

United States

Currency

  • Revenue in the "Video Advertising" segment amounts to US$12,957m in 2018.
  • Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 8.2% resulting in a market volume of US$17,785m in 2022.
  • The average revenue per Internet user currently amounts to US$47.14.
  • The revenue in the "Video Advertising" segment currently corresponds to 0.06% of the country's GDP.
Outlook Report

Video Advertising

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Exclusive content

Revenue Revenue Growth

in the Video Advertising market in million US$ in percent

Reading Support Revenue in the "Video Advertising" segment amounts to US$12,957m in 2018. Reading Support The "Video Advertising" segment is expected to show a revenue growth of 11.6% in 2019.

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  • Revenue
  • Revenue Growth
Info

Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Revenue per Internet User

in the Video Advertising market in US$

Reading Support The average revenue per Internet user in the "Video Advertising" segment is US$47.14 in 2018.

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Revenue per Internet User:

This box shows the Advertising revenue of the selected market (market segment, region) per internet user in US dollars for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Revenue as percentage of GDP

in the Video Advertising market in percent

Reading Support The revenue in the "Video Advertising" segment corresponds to 0.06% of the country's GDP in 2018.

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Revenue as percentage of GDP:

This box shows the Advertising revenue of the selected market (market segment, region) as percentage of the gross domestic product (GDP) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue

in the Video Advertising market in million US$ in 2018

Reading Support With a market volume of US$12,957m in 2018, most revenue is generated in the United States.

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Top Countries
United States
China
Japan
United Kingdom
France
Info

Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2016201720182019202020212022 CAGR
(2016-2022)
Mobile Phones Volume / Capita in units
Average per capita sales of mobile phones in units
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Laptops Volume / Capita in units
Average per capita sales of laptops and tablets in units
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Desktop-PCs Volume / Capita in units
Average per capita sales of Desktop-PCs in units
x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Mobile Phones Revenue / Capita in US$
Average revenue of mobile phones per capita
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Laptops Revenue / Capita in US$
Average revenue of laptops and tablets per capita
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Desktop-PC Revenue / Capita in US$
Average revenue of Desktop-PCs per capita
xx.x xx.x xx.x x.x x.x x.x x.x
Social Media Penetration in %
Percentage of individuals from the total population using social media applications on a monthly basis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Facebook User in m
Monthly active Facebook users
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Tablet Penetration in %
Percentage of individuals from the total population using a tablet on a monthly basis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Smartphone Penetration in %
Percentage of individuals from the total population using a smartphone on a monthly basis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Internet Penetration in %
Percentage of individuals from the total population using the internet on a monthly basis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Average Connection Speed in kbits/s
Average internet connection speed in Kbits/s
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Fixed Broadband Subscription / 100 Capita
Number of fixed broadband subscriptions per 100 inhabitants
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Consumer Spending / Capita in US$
Consumer Spending per Capita in the selected region
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
GDP / Capita in US$
Gross domestic product of the selected region in relation to the total population
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Households in m
Total number of households in the selected region
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Population in m
Number of individuals (all ages) living in the selected region
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
0-15 years in m
Number of individuals (age 0-15) living in the selected region
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
16-24 years in m
Number of individuals (age 16-24) living in the selected region
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
25-34 years in m
Number of individuals (age 25-34) living in the selected region
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
35-44 years in m
Number of individuals (age 35-44) living in the selected region
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
45-54 years in m
Number of individuals (age 45-54) living in the selected region
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
55+ years in m
Number of individuals (age 55 and older) living in the selected region
xx.x xx.x xx.x xx.x xx.x xxx.x xxx.x
Source: Statista, April 2018
Source: Statista, April 2018, based on IMF, World Bank, UN and Eurostat
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