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Video Advertising

in-scope

  • All ad formats within web- or app-based video players
  • Pre-roll, mid-roll und post-roll video ads
  • Text- or image-based overlays that appear in video players

out-of-scope

  • Video ads on pages that are not in a video player
Market definition

Highlights

United States

  • Revenue in the "Video Advertising" segment amounts to US$11,325m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 10.4 % resulting in a market volume of US$16,823m in 2021.
  • The average revenue per Internet user currently amounts to US$41.90.
  • The revenue in the "Video Advertising" segment currently corresponds to 0.06 % of the country's GDP.
Outlook Report: Video Advertising

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