Tobacco Products - Europe

  • Europe
  • In 2024, the revenue in the Tobacco Products market in Europe amounts to US$276.4bn.
  • It is projected to grow annually by 2.43% (CAGR 2024-2028).
  • The largest segment in this market is Cigarettes, with a market volume of US$232.4bn in 2024.
  • When compared globally, the highest revenue is generated in China, reaching US$298,500m in 2024.
  • In terms of per person revenues, the Tobacco Products market generates US$366.80 per person in Europe in 2024.
  • Additionally, by 2024, online sales are expected to account for 2.6% of the total revenue in this market segment.
  • The Tobacco Products market provides valuable insights into the industry's performance and trends.
  • In France, the tobacco market is facing a decline due to strict government regulations and increased awareness of the health risks associated with smoking.

Key regions: Worldwide, India, United States, China, Germany

 
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Analyst Opinion

Tobacco products have been the focus of tightening regulations for decades. Higher taxation and increasing health awareness among consumers have reduced smoking rates and volume consumption significantly in the past. Over the forecast period, a certain stabilization of these losses is expected to happen. Most growth in the sector, however, is attributable to novel, risk-reduced products that can broadly be classified as vaping products or e-cigarettes (e.g., Juul).

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tobacco products, namely, Cigarettes, Cigars, Smoking Tobacco, and E-Cigarettes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as smoking rates, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing and regression analysis. The selection of forecasting techniques is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Overview

  • Revenue
  • Key Players
  • Analyst Opinion
  • Sales Channels
  • Volume
  • Price
  • Global Comparison
  • Methodology
  • Key Market Indicators
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