Tobacco Products - Europe | Statista Market Forecast

Revenue in the Tobacco Products market amounts to US$270.20bn in 2023. The market is expected to grow annually by 2.39% (CAGR 2023-2027).
The market's largest segment is the segment Cigarettes with a market volume of US$228.00bn in 2023.
In global comparison, most revenue is generated in China (US$293,800.00m in 2023).
In relation to total population figures, per person revenues of US$382.00 are generated in 2023.
In the Tobacco Products market, 2.5% of total revenue will be generated through online sales by 2023.

Definition:

The market for Tobacco Products is constituted here by (filtered) Cigarettes, Smoking Tobacco (fine-cut tobacco, pipe tobacco), Cigars and cigarillos, and E-Cigarettes. Snuff, chewing tobacco and heat-not-burn products are not included at the moment nor are untaxed tobacco products. The five most important producers worldwide are the China National Tobacco Corporation, Philip Morris International (PMI), British American Tobacco (BAT), Japan Tobacco International (JTI) and Imperial Tobacco.

Structure:

The market is divided into the following segments:

Cigarettes
Smoking Tobacco
Cigars
E-cigarettes

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit, and sales channels. To give a better representation of per capita figures, the population considered is 15 years and above.

To enable a better comparison between Cigarettes and Cigars and loose tobacco in terms of per capita consumption and price per unit, the latter's volume is denoted in 1,000 kgs (total consumption) and grams (per capita consumption, price per unit).

For more information on the displayed data, please use the info button right next to the boxes.

in-scope

(Filtered) Cigarettes such as Marlboro Reds, Malboro Golds, Camel Blues, etc
Smoking Tobacco (fine-cut and pipe tobacco) such as Marboro Gold Fine Cut Hand Rolling Tobacco, Gold Leaf Hand Rolling Tobacco, etc
Cigars and cigarillos such as Davidoff Nicaragua Diadema, Rock Patel Sixty Sixty, etc
E-cigarettes and e-liquids such as Elf Bar BC5000, ZOVOO DRAGBAR B5000, etc

out-of-scope

Untaxed tobacco products such as illicit cigarettes
Smokeless tobacco (snuff and chewing tobacco) such as Oliver Twist Arctic Chewing Tobacco, Oden’s Original Portion CB – Single Tin, etc
Heat-not-burn products such as IQOS

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