Alcoholic Drinks - Europe | Statista Market Forecast

Revenue in the Alcoholic Drinks market amounts to US$410.40bn in 2023. The market is expected to grow annually by 5.96% (CAGR 2023-2027).
The market's largest segment is the segment Wine with a market volume of US$159.20bn in 2023.
In global comparison, most revenue is generated in China (US$336.40bn in 2023).
In relation to total population figures, per person revenues of US$483.30 are generated in 2023.
In the Alcoholic Drinks market, 3.7% of total revenue will be generated through online sales by 2023.
By 2027, 54% of spending and 27% of volume consumption in the Alcoholic Drinks market will be attributable to out-of-home consumption (e.g., in bars and restaurants).
In the Alcoholic Drinks market, volume is expected to amount to 68,900.00m L by 2027. The market for Alcoholic Drinks market is expected to show a volume growth of 2.1% in 2024.
The average volume per person in the Alcoholic Drinks market is expected to amount to 74.90L in 2023.

Definition:
The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:
The market is further divided into five main segments:

Beer encompasses fermented beverages based on malt. The Beer segment is further divided into the subsegments Alcoholic Beer and Non-Alcoholic Beer.
Spirits encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. The Spirits segment is further divided into the subsegments Whisky, Vodka, Rum, Gin, Brandy, and Liqueurs & Other Spirits.
Wine encompasses all fermented juices made from grapes. The Wine segment is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
Cider, Perry & Rice Wine encompass all wines made from fruits other than grapes, grains, or other plants.
Hard Seltzer encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional Information:
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (per liter), and sales channels. The market encompasses sales (at-home sales, out-of-home sales, and eCommerce sales) to private end customers (B2C).

The at-home market encompasses sales via super- and hypermarkets, convenience stores or similar channels.
The out-of-home market encompasses sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments.
The eCommerce market encompasses the sale of physical goods via digital channels. However, online sales attributable to out-of-home consumption of alcoholic beverages are not included. Online sales are also displayed in the eCommerce subsegment Alcoholic Drinks of Digital Market Insights.

The price per unit refers to liter as a base unit, and the average price is a combination of the at-home and out-of-home prices, including all sales and consumption taxes. At-home and out-of-home prices are displayed separately in the lowest segment levels of the Alcoholic Drinks market. Per capita figures refer to the whole population.
Key players include Anheuser-Busch InBev, Heineken, Diageo, Kirin Holdings, and Molson Coors.
For more information on the displayed data, use the info button right next to the boxes.

in-scope

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

out-of-scope

Non-Alcoholic Beverages derived from Wine or Spirits

Please wait

Download PDF FAQs and more info on the methodology