Tissue & Hygiene Paper - Europe | Statista Market Forecast

Revenue in the Tissue & Hygiene Paper market amounts to US$61.81bn in 2023. The market is expected to grow annually by 3.65% (CAGR 2023-2027).
The market's largest segment is the segment Toilet Paper with a market volume of US$19.95bn in 2023.
In global comparison, most revenue is generated in China (US$68.14bn in 2023).
In relation to total population figures, per person revenues of US$72.78 are generated in 2023.
In the Tissue & Hygiene Paper market, 3.4% of total revenue will be generated through online sales by 2023.
In the Tissue & Hygiene Paper market, volume is expected to amount to 15.18bn kg by 2027. The Tissue & Hygiene Paper market is expected to show a volume growth of 1.4% in 2024.
The average volume per person in the Tissue & Hygiene Paper market is expected to amount to 17.02kg in 2023.

The market Tissue and Hygiene Paper is divided into seven segments: Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence. The market includes retail sales. The high capital intensity of the industry and the relative saturation of its markets has led to the consolidation of the field into just a few dominant companies. The most important manufacturers to name are SCA, Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Sofidel, and Metsä.

in-scope

Tissue paper (toilet paper, tissues, paper towels, kitchen rolls and napkins)
Hygiene paper (feminine hygiene products, baby diapers and incontinence products)
Face masks

out-of-scope

Packaging paper made from tissue paper and other paper products

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