Cosmetics and Personal Care


  • Decorative cosmetics (makeup, lipsticks, eyeshadow etc.)
  • Skin Care products
  • Personal hygiene products (shower and bath products, deodorants, shaving products etc.)
  • Hair care and styling products
  • Perfume and eau de toilettes


  • Personal care services (hair salons, cosmetics studios etc.)
  • Razor blades
  • Toothbrushes
  • Electric personal care products (hair rollers, hair dryers or electric shavers)
  • Professional products (e.g. hair salon supplies)
Market definition



  • Revenue in the "Cosmetics and Personal Care" market amounts to US$80,477m in 2017. The market is expected to grow annually by 2.3 % (CAGR 2017-2021).
  • The market's largest segment is the segment "Skin Care" with a market volume of US$21,735m in 2017.
  • From an international perspective it is shown that most revenue is generated in the United States (US$64,427m in 2017).
  • In relation to total population figures, per person revenues of US$151.59 are generated in 2017.
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