Market Insights Advertising & Media Advertising

Digital Classifieds - Russia

Russia

Ad spending in the Digital Classifieds market in Russia is forecasted to reach US$310.60m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 1.16%, leading to an estimated market volume of US$329.10m by 2029.
When compared globally, the majority of ad spending is expected to originate from China (US$7,661.00m in 2024).
The average ad spending per internet user in the General classifieds market is projected to be US$0.88 in 2024.
Within the Digital Classifieds market in Russia, 19.69% of the total ad spending will come from mobile in 2029.
In Russia, the digital classifieds market is experiencing a surge in user engagement and ad revenue, driven by increasing internet penetration and mobile usage.

Key regions: Asia, China, France, United States, Japan

Market

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Currency

Analyst Opinion

The Digital Classifieds market in Russia has been experiencing significant growth in recent years.

Customer preferences: Russian consumers have increasingly turned to online platforms for buying and selling goods and services. This shift in customer preferences can be attributed to several factors. Firstly, the convenience of online classifieds platforms allows users to browse and search for products or services from the comfort of their own homes. Secondly, the ability to compare prices and read reviews from other users provides a level of transparency that is not always available in traditional classifieds. Lastly, the wide range of categories and listings available on digital platforms caters to the diverse needs and interests of Russian consumers.

Trends in the market: One of the key trends in the Digital Classifieds market in Russia is the growing popularity of mobile apps. With the increasing penetration of smartphones and mobile internet, more and more consumers are accessing classifieds platforms through their mobile devices. This trend is driven by the convenience and ease of use that mobile apps provide. As a result, many classifieds platforms have developed mobile apps to cater to this growing demand. Another trend in the market is the rise of niche classifieds platforms. While general classifieds platforms continue to dominate the market, there has been a proliferation of specialized platforms catering to specific categories such as real estate, jobs, and cars. These niche platforms offer a more focused and tailored experience for users, allowing them to find relevant listings more easily.

Local special circumstances: Russia's vast geographical size and diverse population present unique challenges and opportunities for the Digital Classifieds market. The country's large land area and dispersed population make it difficult for traditional classifieds to reach a wide audience. However, digital platforms have the advantage of being able to connect buyers and sellers from across the country, overcoming the limitations of physical distance. Furthermore, Russia's unique cultural and linguistic characteristics also play a role in shaping the Digital Classifieds market. The Russian language is widely spoken in the country, and many consumers prefer to use platforms that are available in their native language. This has led to the emergence of Russian-language classifieds platforms that cater specifically to the local market.

Underlying macroeconomic factors: The growth of the Digital Classifieds market in Russia can be attributed to several underlying macroeconomic factors. Firstly, the increasing internet penetration in the country has provided a larger pool of potential users for classifieds platforms. As more Russians gain access to the internet, the demand for online services, including classifieds, continues to grow. Secondly, the rise of e-commerce in Russia has also contributed to the growth of the Digital Classifieds market. As more consumers become comfortable with making online purchases, they are also more likely to use online classifieds platforms to buy and sell goods and services. In conclusion, the Digital Classifieds market in Russia is experiencing significant growth due to changing customer preferences, the rise of mobile apps, the emergence of niche platforms, unique local circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is expected that digital classifieds platforms will play an increasingly important role in connecting buyers and sellers in Russia.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.