Search Advertising

  • Russia
  • Ad spending in the Search Advertising segment is projected to reach US$2,109m in 2021.
  • Ad spending is expected to show an annual growth rate (CAGR 2021-2025) of 3.33%, resulting in a projected market volume of US$2,404m by 2025.
  • In global comparison, most ad spending will be generated in the United States (US$78,508m in 2021).
  • In the Search Advertising segment, 32% of total ad spending will be generated through mobile in 2025.
  • The Search Advertising segment is expected to show an ad spending growth of 2.1% in the mobile segment in 2022.
  • The average ad spending per internet user in the Search Advertising segment is projected to amount to US$18.79 in 2021.
  • The market share of Yandex amounts to an estimated 55% of the Search Advertising segment and the selected region in 2021.
 
 
 
 
 
 
 
 
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