Market Insights Advertising & Media Advertising Direct Messaging Advertising

SMS Advertising - Spain

Spain

Ad spending in the SMS Advertising market in Spain is forecasted to reach US$7.93m in 2024.
The sector is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 0.79%, leading to an estimated market volume of US$8.25m by 2029.
When compared globally, the United States is expected to generate the highest ad spending (US$310.40m in 2024).
The projected average ad spending per capita in the SMS Advertising market is US$0.17 in 2024.
Spain is experiencing a surge in SMS Advertising as companies leverage the high mobile penetration rate to reach consumers effectively.

Key regions: China, Asia, Europe, Germany, United States

Market

Region

Region comparison

Currency

Analyst Opinion

The SMS Advertising market in Spain is experiencing significant growth and development.

Customer preferences: Customers in Spain are increasingly turning to SMS advertising as a preferred method of receiving promotional messages. This is due to the convenience and immediacy of SMS messages, which can be easily accessed and read on mobile devices. Additionally, customers appreciate the personalized nature of SMS advertising, as messages can be tailored to their specific interests and preferences.

Trends in the market: One of the key trends in the SMS Advertising market in Spain is the increasing use of SMS for targeted advertising campaigns. Companies are leveraging customer data and analytics to create personalized SMS messages that are more likely to resonate with their target audience. This trend is driven by the growing importance of data-driven marketing strategies, as companies seek to maximize the effectiveness of their advertising efforts. Another trend in the market is the integration of SMS advertising with other marketing channels. Companies are using SMS as part of a multi-channel marketing approach, combining it with email marketing, social media advertising, and other digital channels. This integrated approach allows companies to reach customers through multiple touchpoints, increasing the likelihood of engagement and conversion.

Local special circumstances: Spain has a high mobile penetration rate, with a large percentage of the population owning and regularly using smartphones. This makes SMS advertising an effective way to reach a wide audience in the country. Additionally, Spain has a strong culture of mobile communication, with many people relying on their phones for daily tasks and interactions. This cultural context makes SMS advertising a natural fit for the Spanish market.

Underlying macroeconomic factors: The growth of the SMS Advertising market in Spain is also influenced by macroeconomic factors. Spain has experienced steady economic growth in recent years, which has increased consumer spending power and confidence. This economic stability has created a favorable environment for businesses to invest in marketing and advertising, including SMS advertising. Additionally, the increasing digitization of the economy has led to a greater reliance on mobile devices and digital communication channels, further driving the demand for SMS advertising.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.