SMS Advertising - United States

  • United States
  • Ad spending in the SMS Advertising market in the United States is forecasted to reach US$310.40m in 2024.
  • The sector is anticipated to display an annual growth rate (CAGR 2024-2029) of 2.29%, leading to an estimated market volume of US$347.60m by 2029.
  • When compared globally, the United States will contribute the most to ad spending (US$310.40m in 2024).
  • The average ad spending per capita in the SMS Advertising market is projected to be US$0.91 in 2024.
  • The United States is witnessing a surge in SMS Advertising, leveraging its wide reach and cost-effectiveness to target mobile-savvy consumers effectively.

Key regions: India, Germany, China, United Kingdom, Australia

Region comparison

Analyst Opinion

The SMS Advertising market in United States has experienced significant growth in recent years, driven by changing customer preferences and advancements in technology.

Customer preferences:
Customers in the United States have shown a growing preference for SMS advertising due to its convenience and effectiveness. With the increasing use of smartphones, people are more likely to read and respond to text messages compared to other forms of advertising. SMS advertising allows businesses to reach a wide audience instantly and engage with customers in a personalized manner. Additionally, customers appreciate the non-intrusive nature of SMS advertising, as they can choose to opt in or out of receiving messages.

Trends in the market:
One of the key trends in the SMS advertising market in the United States is the use of targeted and personalized messages. Businesses are leveraging customer data and analytics to segment their audience and deliver relevant and customized content. This approach not only increases the effectiveness of SMS advertising but also enhances customer experience and engagement. Another trend is the integration of SMS advertising with other marketing channels. Businesses are using SMS as part of their omni-channel marketing strategies, combining it with email marketing, social media advertising, and mobile apps. This integrated approach allows businesses to create a cohesive and consistent brand experience across different touchpoints, maximizing the impact of their advertising campaigns.

Local special circumstances:
The United States has a highly competitive market for SMS advertising, with numerous service providers and agencies offering their services. This competition has led to innovation and the development of advanced SMS advertising solutions. Businesses in the United States have access to a wide range of tools and platforms to create, manage, and measure their SMS advertising campaigns.

Underlying macroeconomic factors:
The growth of the SMS advertising market in the United States is also influenced by macroeconomic factors. The strong economy and high consumer spending in the country provide businesses with the resources and confidence to invest in advertising. Additionally, the widespread adoption of mobile devices and the availability of affordable data plans contribute to the growth of SMS advertising. In conclusion, the SMS advertising market in the United States is experiencing significant growth due to changing customer preferences, advancements in technology, and the integration of SMS advertising with other marketing channels. Businesses are leveraging targeted and personalized messages to engage with their audience, while also benefiting from a competitive market and favorable macroeconomic conditions.


Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.


  • Ad Spending
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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