Market Insights Advertising & Media Advertising Direct Messaging Advertising

Web Push Advertising - ASEAN

ASEAN

Ad spending in the Web Push Advertising market in ASEAN is forecasted to reach US$66.42m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 2.31%, leading to an estimated market volume of US$74.45m by 2029.
When compared globally, the United States is expected to generate the highest ad spending (US$1,206.00m in 2024).
The average ad spending per internet user in the Web Push Advertising market is projected to be US$0.11 in 2024.
In the ASEAN region, Web Push Advertising is rapidly gaining popularity among digital marketers for its targeted reach and high engagement rates.

Key regions: Asia, China, Australia, Japan, United Kingdom

Market

Region

Region comparison

Currency

Analyst Opinion

The Web Push Advertising market in ASEAN is experiencing significant growth and development due to various factors.

Customer preferences: ASEAN customers are increasingly relying on digital platforms for their daily activities, including shopping, communication, and entertainment. This shift towards digitalization has created a favorable environment for web push advertising. Customers in ASEAN countries appreciate personalized and targeted advertisements that are delivered directly to their devices. They value convenience and efficiency, and web push advertising offers a seamless and non-intrusive way to reach them.

Trends in the market: One of the key trends in the Web Push Advertising market in ASEAN is the increasing adoption of mobile devices. ASEAN countries have a high mobile penetration rate, and mobile devices have become the primary means of accessing the internet for many people in the region. As a result, advertisers are focusing on optimizing their web push campaigns for mobile devices to effectively reach and engage with the target audience. Another trend is the growing popularity of e-commerce in ASEAN countries. With the rise of online shopping, businesses are leveraging web push advertising to attract customers and drive sales. By sending targeted notifications about promotions, discounts, and new product releases, advertisers can effectively capture the attention of potential customers and encourage them to make a purchase.

Local special circumstances: ASEAN is a diverse region with varying levels of internet penetration and digital maturity. While countries like Singapore and Malaysia have high internet penetration rates and advanced digital infrastructure, other countries like Cambodia and Laos are still in the early stages of digital development. Advertisers in ASEAN need to consider these local special circumstances and tailor their web push advertising strategies accordingly. This may involve adapting the content and language of the notifications to suit the local market, as well as considering the bandwidth limitations and device capabilities in certain countries.

Underlying macroeconomic factors: The Web Push Advertising market in ASEAN is also influenced by underlying macroeconomic factors. ASEAN countries are experiencing rapid economic growth, which has led to an expanding middle class with increased purchasing power. This growing consumer base presents a significant opportunity for advertisers to promote their products and services through web push advertising. Additionally, the ASEAN Economic Community (AEC) has facilitated cross-border trade and investment, creating a more integrated regional market. This has further boosted the demand for web push advertising as businesses seek to expand their reach across ASEAN countries. In conclusion, the Web Push Advertising market in ASEAN is developing due to customer preferences for personalized and targeted advertisements, the increasing adoption of mobile devices, the growing popularity of e-commerce, local special circumstances, and underlying macroeconomic factors. Advertisers in ASEAN need to understand these trends and factors to effectively leverage web push advertising and capitalize on the opportunities in the market.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.