Market Insights Advertising & Media Advertising Direct Messaging Advertising

Web Push Advertising - Indonesia

Indonesia

Ad spending in the Web Push Advertising market in Indonesia is forecasted to reach US$21.45m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 0.83%, leading to a projected market volume of US$22.35m by 2029.
When compared globally, the United States will generate the highest ad spending (US$1,206.00m in 2024).
The average ad spending per internet user in the Web Push Advertising market is projected to be US$0.08 in 2024.
Indonesia's digital landscape sees a surge in Web Push Advertising, leveraging targeted messaging to engage consumers in the competitive advertising market.

Key regions: Asia, China, Australia, Japan, United Kingdom

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Analyst Opinion

The Web Push Advertising market in Indonesia is experiencing significant growth and development.

Customer preferences: Customers in Indonesia are increasingly turning to web push advertising as a way to receive personalized and targeted advertisements. This form of advertising allows businesses to reach their target audience directly on their web browser, without the need for email or SMS. Customers appreciate the convenience of receiving notifications and updates in real-time, and the ability to easily opt-in or opt-out of receiving these notifications. Additionally, web push advertising offers a more interactive and engaging experience for customers, as they can directly interact with the notifications and take immediate action.

Trends in the market: One of the key trends in the web push advertising market in Indonesia is the increasing adoption of mobile devices. With the widespread use of smartphones and tablets, more and more customers are accessing the internet through their mobile devices. This has led to a shift in advertising strategies, with businesses focusing on mobile-friendly web push notifications to reach their target audience. Additionally, the rise of mobile apps has also contributed to the growth of web push advertising, as businesses can leverage push notifications within their apps to engage with customers. Another trend in the market is the growing importance of personalization and customization. Customers in Indonesia are becoming more discerning and selective in the advertisements they receive. They expect advertisements that are relevant to their interests and preferences. Web push advertising allows businesses to tailor their notifications based on customer behavior, demographics, and preferences, resulting in higher engagement and conversion rates.

Local special circumstances: One of the unique aspects of the Indonesian market is the high mobile internet penetration rate. With a large portion of the population accessing the internet through their smartphones, businesses have a significant opportunity to reach their target audience through web push advertising. Additionally, Indonesia has a young and tech-savvy population, which is more receptive to digital advertising and open to trying new technologies.

Underlying macroeconomic factors: The growth of the web push advertising market in Indonesia is also influenced by underlying macroeconomic factors. Indonesia has experienced steady economic growth in recent years, resulting in an expanding middle class and increased consumer spending power. This has created a favorable environment for businesses to invest in advertising and reach a larger customer base. Additionally, the rapid growth of e-commerce in Indonesia has also contributed to the demand for web push advertising, as businesses seek to promote their products and services online. In conclusion, the Web Push Advertising market in Indonesia is growing rapidly due to customer preferences for personalized and interactive advertisements, the increasing adoption of mobile devices, and the unique characteristics of the Indonesian market. With the continued growth of the economy and the increasing digitalization of businesses, the web push advertising market in Indonesia is expected to continue to expand in the coming years.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.