Key regions: Asia, China, Australia, Japan, United Kingdom
The Web Push Advertising market in Poland is experiencing significant growth and development.
Customer preferences: Customers in Poland are increasingly turning to web push advertising as a way to receive targeted and personalized content. They appreciate the convenience and immediacy of push notifications, which allow them to stay updated on the latest offers, promotions, and news from their favorite brands. Additionally, web push advertising offers a non-intrusive way for customers to engage with brands, as they can choose to opt-in or opt-out of receiving notifications.
Trends in the market: One of the key trends in the web push advertising market in Poland is the increasing adoption of mobile devices. With the growing popularity of smartphones and tablets, more and more people are accessing the internet on the go. This has created new opportunities for advertisers to reach their target audience through web push notifications, which can be sent directly to users' mobile devices. Another trend in the market is the focus on personalized and relevant content. Advertisers are leveraging data analytics and machine learning algorithms to deliver highly targeted push notifications to individual users. By analyzing user behavior and preferences, advertisers can tailor their messages to resonate with their target audience, increasing the likelihood of engagement and conversion.
Local special circumstances: Poland has a rapidly growing e-commerce sector, with more and more consumers choosing to shop online. This has created a fertile ground for web push advertising, as retailers and e-commerce platforms seek to attract and retain customers. Push notifications can be used to inform customers about new products, exclusive deals, and personalized recommendations, driving traffic and sales for online businesses. Additionally, Poland has a large and active social media user base. Brands can leverage web push advertising to complement their social media marketing efforts, reaching customers across multiple channels and maximizing their visibility and impact.
Underlying macroeconomic factors: The Polish economy has been growing steadily in recent years, with rising disposable incomes and a growing middle class. This has led to increased consumer spending and a greater demand for goods and services. Advertisers are capitalizing on this trend by investing in web push advertising to capture the attention and purchasing power of Polish consumers. Furthermore, the digital advertising landscape in Poland is becoming more competitive, with advertisers looking for innovative ways to stand out from the crowd. Web push advertising offers a unique and effective channel to reach customers, enabling brands to differentiate themselves and gain a competitive edge in the market. In conclusion, the Web Push Advertising market in Poland is thriving due to customer preferences for targeted and personalized content, the increasing adoption of mobile devices, and the focus on delivering relevant and timely messages. Local special circumstances such as the growth of e-commerce and the active social media user base further contribute to the development of the market. These trends are supported by underlying macroeconomic factors such as the growing economy and the need for advertisers to differentiate themselves in a competitive landscape.
Data coverage:
The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.
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