Key regions: United Kingdom, Australia, Japan, Germany, India
The Digital Video Advertising market in Poland has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Poland have shifted towards digital video advertising due to its convenience, accessibility, and ability to engage with audiences. With the increasing penetration of smartphones and internet connectivity, consumers are spending more time online and are more likely to come across digital video ads. Additionally, the younger demographic in Poland, which is highly active on social media platforms, is more receptive to digital video advertising compared to traditional forms of advertising. Trends in the market indicate that advertisers in Poland are increasingly allocating their budgets towards digital video advertising. This can be attributed to the effectiveness of video ads in capturing audience attention and conveying brand messages. Advertisers are also leveraging the targeting capabilities of digital video advertising platforms to reach specific audience segments and maximize the impact of their campaigns. Furthermore, the availability of programmatic advertising solutions in Poland has made it easier for advertisers to automate the process of buying and selling digital video ad inventory, leading to increased efficiency and cost-effectiveness. Local special circumstances in Poland have contributed to the growth of the digital video advertising market. Poland has a large population of internet users, with a high level of internet penetration. This provides a large and diverse audience base for advertisers to target with their digital video ads. Additionally, the Polish advertising industry is highly competitive, which has prompted advertisers to explore new and innovative ways to reach consumers. Digital video advertising offers a unique opportunity for advertisers to differentiate themselves and stand out in a crowded market. Underlying macroeconomic factors have also played a role in the development of the digital video advertising market in Poland. The country has experienced steady economic growth in recent years, which has increased consumer spending power and created a favorable environment for advertising investments. Furthermore, the Polish government has been supportive of the digital advertising industry, implementing policies and regulations that promote its growth and development. In conclusion, the Digital Video Advertising market in Poland is growing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Advertisers are increasingly recognizing the effectiveness of digital video advertising in reaching and engaging with audiences, leading to a shift in advertising budgets towards this medium. With the continued growth of the internet and the increasing popularity of digital platforms, the digital video advertising market in Poland is expected to expand further in the coming years.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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