Advertising - Ivory Coast

Ivory Coast

Ad spending in the Advertising market in Ivory Coast is expected to reach US$274.30m in 2024.
The largest market is TV & Video Advertising with a market volume of US$59.13m in 2024.
When compared globally, the United States is projected to lead in ad spending with US$422.30bn in 2024.
In Ivory Coast's Advertising market, 53.18% of total ad spending is forecasted to come from digital sources in 2029.
The average ad spending per capita in the Print Advertising market is estimated to be US$2.69 in 2024.
Additionally, in the Advertising market of Ivory Coast, Advertising market of the 79.75% revenue is expected to be generated through programmatic advertising in 2029.
In Ivory Coast, the advertising market is witnessing a shift towards digital platforms to reach the country's tech-savvy population effectively.

Key regions: United States, China, Europe, Asia, Japan

Market

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Region comparison

Currency

Analyst Opinion

The Advertising market in Ivory Coast has been experiencing significant growth in recent years, driven by a range of factors including increasing consumer spending power, changing customer preferences, and the growing presence of digital platforms. Customer preferences in the Advertising market in Ivory Coast have shifted towards more personalized and targeted advertising. With the rise of digital platforms and social media, consumers are increasingly seeking out content that is relevant to their interests and needs. This has led to a rise in demand for targeted advertising campaigns that can reach specific audiences and deliver personalized messages. In addition, there has been a growing emphasis on creativity and innovation in advertising in Ivory Coast. Consumers are becoming more discerning and demanding when it comes to advertising, and companies are responding by creating unique and engaging campaigns that can capture their attention and leave a lasting impression. Trends in the market include the increasing use of mobile advertising and the rise of influencer marketing. Mobile advertising has become a key channel for reaching consumers in Ivory Coast, as smartphones have become increasingly affordable and accessible. Advertisers are leveraging this trend by developing mobile-friendly campaigns and utilizing mobile-specific advertising formats. Influencer marketing has also gained traction in Ivory Coast, as social media influencers have become influential figures in shaping consumer opinions and preferences. Companies are partnering with popular influencers to promote their products and services, leveraging their large and engaged social media followings. Local special circumstances in Ivory Coast include the country's growing middle class and urbanization. The rising middle class has led to increased consumer spending power, creating opportunities for advertisers to target this segment with their campaigns. Urbanization has also played a role in shaping the advertising market, as urban areas tend to have higher concentrations of consumers and greater access to digital platforms. Underlying macroeconomic factors that have contributed to the development of the Advertising market in Ivory Coast include economic stability and government support. Ivory Coast has experienced sustained economic growth in recent years, which has created a favorable business environment for advertisers. The government has also implemented policies to support the growth of the advertising industry, such as the expansion of digital infrastructure and the promotion of entrepreneurship. Overall, the Advertising market in Ivory Coast is developing in response to changing customer preferences, technological advancements, and favorable macroeconomic conditions. Advertisers are adapting their strategies to meet the demands of consumers and leverage new opportunities in the digital landscape. As the market continues to evolve, it is expected that advertising expenditure in Ivory Coast will continue to grow, driven by increased competition and innovation in the industry.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for traditional and digital advertisements.

Modeling approach:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights). Next, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, consumer spending, and digital consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year. In some cases, the data is updated on an ad-hoc basis (e.g., when new relevant data has been released or significant changes within the market have an impact on the projected development).