Advertising - Netherlands

Netherlands

Ad spending in the Advertising market in the Netherlands is forecasted to reach US$7.69bn in 2024.
The largest market is Search Advertising with a market volume of US$2.74bn in 2024.
When compared globally, the United States leads in ad spending, with US$422.30bn in 2024.
Within the Advertising market, 80.20% of total ad spending will come from digital sources in 2029.
The average ad spending per capita in the Search Advertising market is projected to be US$154.90 in 2024.
Furthermore, Advertising market of the 82.98% revenue will be generated through programmatic advertising in 2029.
In the Netherlands, digital advertising dominates the market, with a focus on personalized and interactive strategies to engage consumers effectively.

Key regions: United States, China, Europe, Asia, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

The Advertising market in Netherlands is experiencing significant growth and development. Customer preferences are shifting towards digital advertising channels, and this trend is driving the overall growth of the market. Additionally, local special circumstances and underlying macroeconomic factors are also contributing to the expansion of the Advertising market in Netherlands. Customer preferences in the Advertising market in Netherlands are leaning towards digital advertising channels. With the increasing use of smartphones and internet connectivity, consumers are spending more time online. This has created a demand for digital advertising platforms such as social media, search engine marketing, and online display ads. Advertisers are recognizing the effectiveness of these channels in reaching their target audience and are allocating a larger portion of their advertising budgets towards digital platforms. Trends in the market show that traditional advertising channels, such as print and television, are experiencing a decline in popularity. This can be attributed to the rise of digital advertising, which offers more targeted and measurable results. Advertisers are able to track the performance of their campaigns in real-time and make adjustments accordingly. This level of control and transparency is appealing to advertisers, leading to a shift away from traditional channels. Local special circumstances in Netherlands also contribute to the growth of the Advertising market. The country has a high internet penetration rate and a tech-savvy population. This creates a favorable environment for digital advertising to thrive. Additionally, Netherlands is known for its creative industries, such as design, fashion, and advertising. This creative culture fuels innovation in the advertising sector, attracting both local and international advertisers. Underlying macroeconomic factors also play a role in the development of the Advertising market in Netherlands. The country has a stable and prosperous economy, which provides a strong foundation for businesses to invest in advertising. Furthermore, Netherlands is a hub for international trade and commerce, attracting multinational companies that require advertising services to reach their global customer base. This influx of international businesses contributes to the growth of the Advertising market. In conclusion, the Advertising market in Netherlands is experiencing growth and development driven by customer preferences for digital advertising channels, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, advertisers will need to adapt their strategies to effectively reach their target audience in this digital-first landscape.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for traditional and digital advertisements.

Modeling approach:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights). Next, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, consumer spending, and digital consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year. In some cases, the data is updated on an ad-hoc basis (e.g., when new relevant data has been released or significant changes within the market have an impact on the projected development).