Market Insights Advertising & Media Advertising TV & Video Advertising

Digital Video Advertising - Netherlands

Netherlands

Ad spending in the Digital Video Advertising market in Netherlands is projected to reach US$0.79bn in 2024.
Ad spending is expected to show an annual growth rate (CAGR 2024-2029) of 4.40%, resulting in a projected market volume of US$0.98bn by 2029.
With a projected market volume of US$84,610.00m in 2024, most revenue will be generated in Netherlands.
In the Digital Video Advertising market, 82.79% of total ad spending will be generated through mobile in 2029.
The average ad spending per internet user in the Digital Video Advertising market in Netherlands is projected to amount to US$50.83 in 2024.
Connected TV ad spending in the Digital Video Advertising market is projected to reach US$135.80m in 2024.
Connected TV is expected to show an annual growth rate (CAGR 2024-2029) of 5.57%, resulting in a projected market volume of US$178.10m by 2029.
The Ad spending on short-form videos in the Digital Video Advertising market is projected to reach US$379.40m in 2024.
The Ad spending on short-form videos is expected to show an annual growth rate (CAGR 2024-2029) of 9.47%, resulting in a projected market volume of US$596.40m by 2029.
Netherlands is embracing programmatic buying in digital video advertising, leading to increased targeting precision and enhanced campaign performance.

Key regions: United Kingdom, Australia, Japan, Germany, India

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Analyst Opinion

The Digital Video Advertising market in Netherlands is experiencing significant growth and development.

Customer preferences: Customers in Netherlands are increasingly consuming digital video content across various devices, including smartphones, tablets, and smart TVs. This shift in consumer behavior has led to a higher demand for digital video advertising. Additionally, customers in Netherlands are becoming more accustomed to personalized and targeted advertising, which has further fueled the growth of the digital video advertising market.

Trends in the market: One of the key trends in the digital video advertising market in Netherlands is the rise of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, enabling them to reach their target audience more effectively and efficiently. This trend has led to increased efficiency and effectiveness in digital video advertising campaigns, driving the growth of the market. Another trend in the market is the increasing popularity of native video advertising. Native video ads seamlessly blend into the user's online experience, providing a non-disruptive and engaging advertising format. This trend has gained traction in Netherlands as it allows advertisers to deliver their message in a more organic and less intrusive way, resulting in higher engagement and better brand recall.

Local special circumstances: Netherlands has a highly developed digital infrastructure, with a high internet penetration rate and widespread access to high-speed internet. This has created a favorable environment for the growth of the digital video advertising market. Additionally, Netherlands has a strong creative industry, with many innovative and creative agencies that are driving the development of compelling and engaging digital video ads.

Underlying macroeconomic factors: The strong economic growth in Netherlands has contributed to the growth of the digital video advertising market. As businesses increase their advertising budgets, they are allocating a larger portion towards digital video advertising to reach their target audience effectively. Furthermore, the increasing adoption of digital technologies and the rise of e-commerce in Netherlands have created new opportunities for advertisers to reach their customers through digital video advertising. In conclusion, the Digital Video Advertising market in Netherlands is experiencing significant growth and development due to customer preferences for digital video content, the rise of programmatic advertising, the increasing popularity of native video advertising, the country's favorable digital infrastructure, and the strong macroeconomic factors. This market is expected to continue to grow as more customers consume digital video content and advertisers recognize the effectiveness and efficiency of digital video advertising.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.