Market Insights Advertising & Media Advertising Out-of-Home Advertising

Digital Out-of-Home Advertising - Sweden

Sweden

Ad spending in the Digital Out-of-Home Advertising market in Sweden is forecasted to reach US$121.50m in 2024.
The expected annual growth rate (CAGR 2024-2029) is 2.56%, leading to a projected market volume of US$137.90m by 2029.
With a projected market volume of US$5,277.00m in 2024, the majority of ad spending is anticipated to originate from United States.
The average ad spending per capita in the Digital Out-of-Home Advertising market is projected to be US$11.38 in 2024.
Sweden's Digital Out-of-Home Advertising market is thriving with innovative campaigns leveraging advanced technology to engage audiences effectively.

Key regions: Europe, United States, United Kingdom, Germany, India

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Analyst Opinion

The Digital Out-of-Home Advertising market in Sweden is experiencing significant growth and development.

Customer preferences: In Sweden, there is a strong preference for digital advertising, as it allows for more dynamic and interactive content. Consumers are increasingly demanding personalized and engaging advertisements that can capture their attention in a crowded media landscape. Digital Out-of-Home Advertising provides an effective platform for brands to reach their target audience in a more targeted and impactful way.

Trends in the market: One of the key trends in the Digital Out-of-Home Advertising market in Sweden is the increasing adoption of programmatic advertising. Programmatic advertising allows for real-time bidding and optimization of ad placements, enabling advertisers to deliver highly relevant and targeted messages to consumers. This trend is driven by the availability of data and advanced analytics, which enable advertisers to better understand their audience and optimize their advertising campaigns. Another trend in the market is the integration of digital signage with mobile devices. With the increasing use of smartphones and tablets, advertisers are leveraging this trend to deliver more personalized and interactive experiences to consumers. For example, digital billboards can be equipped with QR codes or NFC technology, allowing consumers to interact with the advertisement using their mobile devices. This integration of digital signage with mobile devices provides a seamless and connected experience for consumers.

Local special circumstances: Sweden has a highly digitalized and tech-savvy population, which makes it an ideal market for Digital Out-of-Home Advertising. The country has a high smartphone penetration rate and a strong internet infrastructure, which enables advertisers to reach consumers effectively through digital signage. Additionally, Sweden has a strong tradition of design and innovation, which has led to the development of creative and visually appealing digital advertising campaigns.

Underlying macroeconomic factors: The growth of the Digital Out-of-Home Advertising market in Sweden is also influenced by macroeconomic factors. Sweden has a stable and prosperous economy, which provides a favorable environment for advertising investments. Furthermore, the country has a high standard of living and a well-educated population, which makes it an attractive market for advertisers. In conclusion, the Digital Out-of-Home Advertising market in Sweden is experiencing growth and development due to customer preferences for digital advertising, the adoption of programmatic advertising, the integration of digital signage with mobile devices, local special circumstances such as a digitalized population and a tradition of design and innovation, and underlying macroeconomic factors such as a stable economy and a high standard of living. This market is expected to continue to grow as advertisers seek more effective ways to reach their target audience in a digitalized and connected world.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers internet-connected out-of-home advertisements such as digital billboards, digital street furniture, digital transit and transportation, and digital place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.