Metaverse - Sweden

  • Sweden
  • The projected value of the Metaverse market in 2024 is estimated to reach US$432.9m.
  • It is expected to experience an annual growth rate (CAGR 2024-2030) of 38.92%, resulting in a projected market volume of US$3,111.0m by 2030.
  • in Sweden, being an active participant in the Metaverse market, will contribute significantly to this growth.
  • In 2024, in the United States is projected to generate the highest market volume, amounting to US$23.0bn.
  • This demonstrates the dominant position of the United States in the Metaverse market.
  • Looking at the number of users, the Metaverse market is expected to have approximately 8,040.0k users users by 2030.
  • User penetration, which is currently at 26.2% in 2024, is anticipated to increase to 73.0% by 2030.
  • This indicates a significant growth potential for user engagement in the Metaverse market.
  • Lastly, the average value per user (ARPU) is projected to be US$154.9.
  • This metric provides insight into the economic value that each user contributes to the Metaverse market.
  • Overall, the Metaverse market presents a promising opportunity for growth and innovation, with in Sweden playing a significant role in shaping its future.
  • Sweden is emerging as a frontrunner in the Metaverse market, with innovative companies and a tech-savvy population driving its growth.
Region comparison

Analyst Opinion

The Metaverse market in Sweden is experiencing significant growth and development, driven by evolving customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Sweden are shifting towards immersive and interactive digital experiences.

With a tech-savvy population and high internet penetration rates, Swedish consumers are increasingly seeking virtual environments that offer a seamless blend of real and digital worlds. They are drawn to the idea of creating personalized avatars, exploring virtual landscapes, and engaging in social interactions within the Metaverse. This preference for immersive experiences is fueling the demand for Metaverse platforms and services in Sweden.

Trends in the Metaverse market in Sweden reflect the global evolution of the digital landscape. Virtual reality (VR) and augmented reality (AR) technologies are gaining traction, enabling users to engage with the Metaverse through immersive headsets and mobile devices. The gaming industry is a key driver of the Metaverse market, with Swedish gamers embracing virtual worlds and online multiplayer experiences.

Additionally, the integration of blockchain technology is becoming increasingly prevalent, offering secure and decentralized transactions within the Metaverse. Local special circumstances in Sweden contribute to the development of the Metaverse market. The country has a strong tech ecosystem and is home to several innovative startups and established companies in the gaming, VR/AR, and digital entertainment sectors.

This concentration of expertise and resources fosters collaboration and drives innovation within the Metaverse market. Furthermore, Sweden's commitment to sustainability and digital infrastructure development creates a conducive environment for the growth of the Metaverse. Underlying macroeconomic factors further support the development of the Metaverse market in Sweden.

The country has a stable economy with high levels of disposable income, allowing individuals to invest in Metaverse experiences and technologies. The government's focus on digitalization and innovation provides a supportive framework for companies operating in the Metaverse market. Additionally, Sweden's strong emphasis on education and research in technology-related fields ensures a skilled workforce that can contribute to the growth and advancement of the Metaverse industry.

In conclusion, the Metaverse market in Sweden is experiencing significant growth and development due to evolving customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Swedish consumers are increasingly seeking immersive digital experiences, driving the demand for Metaverse platforms and services. The integration of VR, AR, and blockchain technologies, along with a strong tech ecosystem and supportive government policies, further contribute to the growth of the Metaverse market in Sweden.


Data coverage:

Figures are based on advertising spending, in-app spending, in-game spending, online and offline sales, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.


  • Market Size
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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