Market Insights Advertising & Media Advertising

Out-of-Home Advertising - Germany

Germany

Ad spending in the OoH Advertising market is projected to reach US$1.33bn in 2023.
The largest market is Traditional Out-of-Home Advertising with a market volume of US$0.87bn in 2023.
In global comparison, most ad spending will be generated in China (US$9,153m in 2023).
The average ad spending per capita in the OoH Advertising market is projected to amount to US$16.01 in 2023.

Key regions: Australia, Europe, France, United Kingdom, Asia

Market

Region

Region comparison

Currency

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on out-of-home (OOH) advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional out-of-home advertising (offline out-of-home advertisements) and digital out-of-home advertising (internet-connected out-of-home advertisements).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Statista Global Consumer Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.