Market Insights Advertising & Media Advertising TV & Video Advertising

Digital Video Advertising - Luxembourg

Luxembourg

Ad spending in the Digital Video Advertising market in Luxembourg is forecasted to reach US$41.74m by 2024.
The anticipated annual growth rate (CAGR 2024-2029) is 4.47%, leading to a projected market volume of US$51.95m by 2029.
With a projected market volume of US$84,610.00m in 2024, the majority of revenue will be generated the United States.
Within the Digital Video Advertising market in Luxembourg, 61.67% of total ad spending is expected to come from mobile in 2029.
The average ad spending per internet user in the Digital Video Advertising market is projected to be US$67.40 in 2024.
Connected TV ad spending in the Digital Video Advertising market is estimated to reach US$4.02m in 2024.
Connected TV is forecasted to have an annual growth rate (CAGR 2024-2029) of 3.91%, resulting in a projected market volume of US$4.87m by 2029.
Ad spending on short-form videos in the Digital Video Advertising market in Luxembourg is projected to reach US$17.95m in 2024, with an expected annual growth rate (CAGR 2024-2029) of 9.56%, resulting in a projected market volume of US$28.34m by 2029.
Luxembourg's digital video advertising market is thriving, with a growing demand for targeted, high-quality ad placements in the financial sector.

Key regions: United Kingdom, Australia, Japan, Germany, India

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Analyst Opinion

The Digital Video Advertising market in Luxembourg has been experiencing significant growth in recent years.

Customer preferences: Customers in Luxembourg have shown a strong preference for digital video advertising due to its ability to deliver engaging and interactive content. With the rise of smartphones and high-speed internet, consumers are increasingly turning to digital platforms to consume video content. Additionally, the convenience and flexibility of digital video advertising allow advertisers to target specific demographics and measure the effectiveness of their campaigns more accurately.

Trends in the market: One of the key trends in the Digital Video Advertising market in Luxembourg is the increasing adoption of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad space, making it more efficient and cost-effective. This trend is driven by the growing availability of data and analytics, which enable advertisers to target their audiences more effectively and optimize their ad campaigns in real-time. Another trend in the market is the shift towards mobile video advertising. With the widespread use of smartphones and tablets, consumers in Luxembourg are spending more time on mobile devices, creating opportunities for advertisers to reach them through mobile video ads. This trend is further fueled by the popularity of social media platforms, where video content is highly consumed and shared.

Local special circumstances: Luxembourg is known for its strong financial sector and a high standard of living. This creates a favorable environment for digital video advertising as companies in the finance and luxury sectors are willing to invest in high-quality video ads to reach their affluent target audience. Additionally, the multicultural nature of Luxembourg's population provides opportunities for advertisers to create localized video ads that resonate with different cultural groups.

Underlying macroeconomic factors: Luxembourg's strong economic growth and stable political environment have contributed to the development of the Digital Video Advertising market. The country's high GDP per capita and low unemployment rate indicate a prosperous consumer market with disposable income to spend on digital video advertising. Furthermore, the government's commitment to digital transformation and innovation has created a supportive environment for the growth of the digital advertising industry. In conclusion, the Digital Video Advertising market in Luxembourg is experiencing growth due to customer preferences for engaging and interactive content, the adoption of programmatic advertising, the shift towards mobile video advertising, the presence of a strong financial sector and a high standard of living, and the favorable macroeconomic conditions in the country.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.