Media - Luxembourg

Luxembourg

Revenue in the Media market is projected to reach US$852.80m in 2024.
The market's largest segment is Newspapers & Magazines with a market volume of US$461.60m in 2024.
In global comparison, most revenue will be generated in the United States (US$526.50bn in 2024).
In the Media market, 42.26% of total revenues will be generated through digital media in 2029.

Key regions: United States, China, Japan, United Kingdom, Germany

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Analyst Opinion

The Media market in Luxembourg has been experiencing significant growth in recent years, driven by changing customer preferences and underlying macroeconomic factors. Customer preferences in the Media market in Luxembourg have shifted towards digital and on-demand content, with consumers increasingly opting for streaming services and online platforms.

This trend can be attributed to the convenience and flexibility offered by digital media, allowing users to access content anytime and anywhere. Additionally, the proliferation of smartphones and high-speed internet connectivity has made it easier for consumers to consume media on the go. As a result, traditional media channels such as print newspapers and television have seen a decline in popularity.

In line with global trends, the Media market in Luxembourg has witnessed a surge in demand for streaming services, with platforms like Netflix and Amazon Prime Video gaining popularity among consumers. These platforms offer a wide range of content, including movies, TV shows, and original series, catering to diverse customer preferences. Furthermore, the availability of local and international content on these platforms has contributed to their success in the Luxembourg market.

Another trend in the Media market in Luxembourg is the rise of social media as a key platform for content consumption and engagement. Social media platforms such as Facebook, Instagram, and Twitter have become important channels for news dissemination, entertainment, and advertising. This trend is driven by the increasing use of social media among the population, especially among younger demographics who are more likely to engage with content through these platforms.

Local special circumstances in Luxembourg, such as its multilingual and multicultural population, have also influenced the Media market. The country's diverse population, consisting of residents from various nationalities, has created a demand for content in different languages. This has led to the emergence of media outlets and platforms that cater to specific language groups, providing content in languages such as French, German, and English.

Underlying macroeconomic factors have also played a role in the development of the Media market in Luxembourg. The country's strong economy and high disposable income levels have contributed to increased consumer spending on media and entertainment. Additionally, Luxembourg's position as a global financial hub has attracted international media companies, leading to the establishment of regional headquarters and production facilities in the country.

Overall, the Media market in Luxembourg is evolving to meet the changing preferences of consumers, with a shift towards digital and on-demand content. The rise of streaming services, social media, and multilingual content reflects the global trends in the media industry. The country's strong economy and multicultural population further contribute to the growth and development of the Media market in Luxembourg.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.