The VR Advertising market in Thailand is experiencing significant growth and development, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Thailand are shifting towards immersive and interactive advertising experiences.
Consumers are increasingly seeking unique and engaging content that can capture their attention and provide a memorable brand experience. Virtual reality (VR) advertising offers the perfect platform for brands to create immersive and interactive campaigns that can effectively communicate their message and engage with consumers on a deeper level. This customer preference for immersive experiences is driving the demand for VR advertising in Thailand.
Trends in the market indicate that VR advertising is becoming more accessible and affordable in Thailand. The advancements in technology have made VR devices more affordable and user-friendly, allowing a wider audience to access and experience virtual reality. This has opened up new opportunities for advertisers to reach a larger audience and create impactful VR advertising campaigns.
Additionally, the availability of VR content creation tools and platforms has made it easier for brands to develop and launch VR advertising campaigns in Thailand. Local special circumstances in Thailand, such as the growing tourism industry and the popularity of experiential marketing, are also contributing to the development of the VR advertising market. Thailand is a popular tourist destination, attracting millions of visitors each year.
VR advertising can be used to promote tourist attractions, hotels, and other travel-related services, providing a virtual preview of the experiences that tourists can expect. Furthermore, experiential marketing is gaining traction in Thailand, with brands looking for innovative ways to engage with consumers. VR advertising offers a unique and immersive experience that can help brands stand out and create a lasting impression.
Underlying macroeconomic factors, such as the growth of the digital advertising industry and the increasing smartphone penetration in Thailand, are driving the expansion of the VR advertising market. The digital advertising industry in Thailand is growing rapidly, fueled by the increasing internet penetration and the shift towards online and mobile advertising. VR advertising is a natural progression in this digital landscape, offering a new and innovative way for brands to connect with consumers.
Additionally, the increasing smartphone penetration in Thailand provides a large and growing audience for VR advertising campaigns, as smartphones can act as a gateway to the virtual reality experience. In conclusion, the VR Advertising market in Thailand is experiencing growth and development due to customer preferences for immersive experiences, trends in the market towards more accessible VR technology, local special circumstances such as the tourism industry and experiential marketing, and underlying macroeconomic factors such as the growth of the digital advertising industry and smartphone penetration. The combination of these factors is driving the adoption and expansion of VR advertising in Thailand, creating new opportunities for brands to engage with consumers and create impactful advertising campaigns.
Data coverage:
The data encompasses B2C enterprises. Figures are based on VR advertising revenue, which includes advertising that is integrated into the virtual world within video games and videos.Modeling approach / market size:
The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).
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