Market Insights Advertising & Media Media Books

eBooks - Finland

Finland

Revenue in the eBooks market is projected to reach US$18.86m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.32%, resulting in a projected market volume of US$19.16m by 2029.
In the eBooks market, the number of readers is expected to amount to 1.0m users by 2029.
User penetration will be 17.2% in 2024 and is expected to hit 17.5% by 2029.
The average revenue per user (ARPU) is expected to amount to US$19.80.
In global comparison, most revenue will be generated in the United States (US$5,336.00m in 2024).
In the year 0 a share of 0.0% of users is in the High income group.
In the year 0 a share of 0.0% of users is Female.

Key regions: India, Europe, Japan, United States, Asia

Market

Region

Region comparison

Currency

Analyst Opinion

The eBooks market in Finland has been experiencing significant growth in recent years, driven by changing customer preferences and the adoption of digital reading platforms.

Customer preferences: Finland has a highly literate population, with a strong tradition of reading and a high demand for books. However, in recent years, there has been a shift in customer preferences towards digital reading. This can be attributed to several factors, including the convenience and portability of eBooks, as well as the increasing availability of digital reading devices such as e-readers and smartphones.

Trends in the market: One of the key trends in the eBooks market in Finland is the increasing popularity of subscription-based models. This allows customers to access a wide range of eBooks for a fixed monthly fee, providing them with greater choice and flexibility. This trend is in line with the global market, where subscription-based models have been gaining traction in recent years. Another trend in the market is the growing demand for eBooks in the education sector. Finland has a strong education system and a high literacy rate, and eBooks are increasingly being used in schools and universities. This trend is driven by the advantages that eBooks offer in terms of accessibility, interactivity, and cost-effectiveness.

Local special circumstances: Finland has a small population compared to many other countries, which has both advantages and disadvantages for the eBooks market. On the one hand, it means that the market size is relatively small, which can limit the range of eBooks available in Finnish language. On the other hand, it also means that there is a strong sense of community and a close-knit network of readers and authors, which can help to foster a vibrant and supportive eBook ecosystem.

Underlying macroeconomic factors: The growth of the eBooks market in Finland is also influenced by underlying macroeconomic factors. Finland has a high level of internet penetration, which provides a solid foundation for the adoption of digital reading platforms. In addition, the country has a strong technological infrastructure and a high level of digital literacy, which further supports the growth of the eBooks market. In conclusion, the eBooks market in Finland is experiencing significant growth, driven by changing customer preferences, the adoption of digital reading platforms, and the availability of digital reading devices. The market is characterized by the increasing popularity of subscription-based models and the growing demand for eBooks in the education sector. Despite its relatively small population, Finland has a strong tradition of reading and a high level of digital literacy, which are key drivers of the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.