Key regions: Asia, United Kingdom, United States, South Korea, Germany
The TV & Video market in Finland has been experiencing significant growth in recent years, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Finland have shifted towards on-demand streaming services and online video platforms.
This is due to the convenience and flexibility they offer, allowing consumers to watch their favorite shows and movies at any time and on any device. Additionally, the increasing availability of high-speed internet has made streaming and online video consumption more accessible to a larger audience. Trends in the market also contribute to the development of the TV & Video market in Finland.
One notable trend is the rise of original content production by streaming services. This has led to an increase in the production of Finnish TV shows and movies, catering to the local audience and attracting international viewers. Furthermore, the introduction of smart TVs and streaming devices has made it easier for consumers to access online video content directly on their televisions, further driving the demand for streaming services.
Local special circumstances in Finland also play a role in the development of the TV & Video market. The Finnish population has a high level of digital literacy and is known for being early adopters of new technologies. This has created a favorable environment for the growth of online video consumption and the adoption of streaming services.
Additionally, the Finnish government has invested in improving the country's digital infrastructure, ensuring widespread access to high-speed internet and enabling seamless streaming experiences. Underlying macroeconomic factors have also contributed to the development of the TV & Video market in Finland. The country has a strong economy with a high disposable income per capita, allowing consumers to invest in premium streaming services and high-quality video content.
Furthermore, the COVID-19 pandemic has accelerated the shift towards online entertainment, as people spend more time at home and seek out digital entertainment options. In conclusion, the TV & Video market in Finland is developing rapidly due to customer preferences for on-demand streaming services, trends in the market such as the rise of original content production and the availability of smart TVs, local special circumstances including high digital literacy and government investment in digital infrastructure, and underlying macroeconomic factors such as a strong economy and the impact of the COVID-19 pandemic.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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