Market Insights Advertising & Media Media TV & Video

OTT Video - Finland

Finland

Revenue in the OTT Video market is projected to reach US$486.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.76%, resulting in a projected market volume of US$613.70m by 2029.
The largest market is Video Streaming (SVoD) with a market volume of US$247.00m in 2024.
In global comparison, most revenue will be generated in the United States (US$132,900.00m in 2024).
In the OTT Video market, the number of users is expected to amount to 6.0m users by 2029.
User penetration will be 98.9% in 2024 and is expected to hit 107.6% by 2029.
The average revenue per user (ARPU) in the OTT Video market is projected to amount to US$88.56 in 2024.
The usage share of HBO Max amounts to an estimated 25% of the Videostreaming (SVoD) segment and the selected region in 2020.

Key regions: United Kingdom, Germany, South Korea, Asia, India

Market

Region

Region comparison

Currency

Analyst Opinion

The OTT Video market in Finland has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development.

Customer preferences in Finland have shifted towards consuming video content through online streaming platforms. This can be attributed to several factors. Firstly, the convenience and flexibility of OTT services allow users to watch their favorite shows and movies anytime and anywhere.

This aligns with the fast-paced and mobile lifestyle of many Finns. Additionally, the availability of a wide range of content, including local and international productions, caters to the diverse interests of the Finnish audience. As a result, there has been a growing demand for OTT video services in the country.

Trends in the market also play a crucial role in the development of the OTT Video market in Finland. One notable trend is the increasing adoption of smart TVs and connected devices, such as smartphones and tablets. These devices provide seamless access to OTT platforms, further facilitating the consumption of video content.

Furthermore, the rise of subscription-based models has gained popularity among Finnish consumers. Subscribers can enjoy unlimited access to a vast library of content for a fixed monthly fee, offering a cost-effective alternative to traditional cable or satellite TV subscriptions. Local special circumstances have contributed to the growth of the OTT Video market in Finland.

The Finnish population has a high level of digital literacy, with a strong internet infrastructure to support online streaming. This favorable environment has encouraged the adoption of OTT services and facilitated their widespread usage. Additionally, the Finnish government has been proactive in promoting digitalization and investing in broadband connectivity, which has further accelerated the growth of the OTT Video market.

Underlying macroeconomic factors have also played a role in the development of the OTT Video market in Finland. The country has a stable and prosperous economy, with high disposable incomes among its population. This enables consumers to afford OTT subscriptions and invest in the necessary devices for online streaming.

Furthermore, Finland has a strong culture of innovation and technological advancement, which has fostered the development of local OTT platforms and attracted international players to enter the market. In conclusion, the OTT Video market in Finland has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience of OTT services, increasing adoption of connected devices, and favorable digital environment have all contributed to the development of this market.

Additionally, the stable economy and culture of innovation in Finland have further supported the growth of the OTT Video market in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.