Physical Books - South Korea

  • South Korea
  • In South Korea, the Physical_Books market is anticipated to achieve a revenue of US$0.96bn by 2024.
  • The revenue is forecasted to demonstrate a Compound Annual Growth Rate (CAGR 2024-2029) of -2.18%, leading to a market volume of US$0.86bn by 2029.
  • The projected number of readers in the Physical_Books market is expected to reach 10.0m users by 2029.
  • With a penetration rate of 52.2%, in Czechia has the highest user penetration in the Physical_Books market.
  • The Average Revenue Per User (ARPU) is estimated to be US$81.51.
  • When compared globally, the in the United States is expected to generate the highest revenue in 2024, amounting to US$14,650.00m.
  • In 0, 0.0% of users fall into the High income income group category, while 0.0% of users are aged between 18-24 years-Physical Books market years old.
  • The resurgence of traditional bookstores in South Korea reflects a cultural shift towards valuing the experience of browsing physical books in the media market.

Key regions: Asia, United Kingdom, France, Japan, South Korea

Region comparison


Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.


  • Revenue
  • Users
  • Demographics
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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