Key regions: Asia, Japan, India, France, South Korea
The Cinema market in ASEAN is witnessing significant growth and development in recent years.
Customer preferences: Customer preferences play a crucial role in shaping the Cinema market in ASEAN. With the rise in disposable income and changing lifestyles, people are increasingly seeking entertainment options that provide unique experiences. Going to the cinema has become a popular choice among consumers, as it offers a social and immersive experience that cannot be replicated at home. Additionally, the younger generation in ASEAN is highly tech-savvy and values the convenience of online ticket booking and access to a wide range of movies. As a result, cinemas in the region are focusing on providing state-of-the-art facilities and a diverse selection of movies to cater to the evolving preferences of their customers.
Trends in the market: One of the prominent trends in the Cinema market in ASEAN is the increasing number of multiplexes and cinema chains. This trend is driven by the growing urbanization and the rising demand for entertainment options in major cities across the region. Multiplexes offer multiple screens and a variety of movie choices, providing customers with a one-stop destination for their cinema experience. Moreover, cinema chains are expanding their presence in different countries within ASEAN, capitalizing on the growing demand for movies and creating a regional network of cinemas. Another trend in the Cinema market in ASEAN is the emergence of premium cinema experiences. Cinemas are offering luxury seating, gourmet food and beverages, and enhanced audiovisual technology to attract discerning customers who are willing to pay a premium for a more immersive and comfortable movie-watching experience. This trend is particularly evident in urban areas where consumers have higher purchasing power and are willing to spend more on entertainment.
Local special circumstances: Each country in ASEAN has its own unique set of circumstances that influence the Cinema market. For example, in countries like Thailand and Indonesia, where the local film industry is thriving, there is a strong demand for domestic movies. Local content plays a significant role in attracting audiences and driving box office revenues. As a result, cinemas in these countries focus on promoting and showcasing local films to cater to the preferences of their customers.
Underlying macroeconomic factors: The Cinema market in ASEAN is also influenced by underlying macroeconomic factors. The region has been experiencing steady economic growth, leading to an increase in disposable income and consumer spending. As people have more money to spend on entertainment, the demand for cinema tickets has been on the rise. Additionally, the growing middle class in ASEAN countries has contributed to the expansion of the Cinema market, as more individuals can afford to go to the movies on a regular basis. In conclusion, the Cinema market in ASEAN is witnessing growth and development driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. With the increasing demand for unique entertainment experiences and the rise in disposable income, cinemas in the region are adapting to cater to the evolving needs of their customers. The expansion of multiplexes, the emergence of premium cinema experiences, and the focus on local content are some of the key trends shaping the Cinema market in ASEAN.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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