Market Insights Advertising & Media Media Cinema

Box Office - Netherlands

Netherlands

Revenue in the Box Office market is projected to reach US$435.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.96%, resulting in a projected market volume of US$503.40m by 2029.
In the Box Office market, the number of viewers is expected to amount to 10.4m users by 2029.
User penetration will be 54.0% in 2024 and is expected to hit 58.2% by 2029.
The average revenue per viewer is expected to amount to US$45.62.
In global comparison, most revenue will be generated in the United States (US$11,150.00m in 2024).

Key regions: Europe, China, India, United States, Asia

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Analyst Opinion

The Box Office market in Netherlands has been experiencing steady growth in recent years, driven by customer preferences for a unique cinematic experience and the influence of local special circumstances. Customer preferences in the Netherlands have shifted towards a more immersive and high-quality cinema experience.

Moviegoers are increasingly seeking out theaters that offer state-of-the-art technology, such as IMAX screens and Dolby Atmos sound systems. This preference for a premium cinematic experience has led to an increase in ticket prices, as theaters invest in upgrading their facilities to meet customer demands. Additionally, there is a growing interest in alternative cinema formats, such as outdoor screenings and pop-up cinemas, which provide a unique and memorable movie-watching experience.

Trends in the Box Office market in the Netherlands also reflect global market trends. The rise of streaming platforms and the availability of on-demand content have changed the way people consume movies. However, despite the convenience of streaming services, there is still a strong demand for the communal experience of watching movies in theaters.

This trend is particularly evident in the Netherlands, where there is a strong cinema culture and a tradition of going to the movies as a social activity. The shared experience of watching a film on the big screen with an audience is something that cannot be replicated at home. Local special circumstances have also contributed to the growth of the Box Office market in the Netherlands.

The country has a rich history of film production and is home to a vibrant film industry. Dutch filmmakers have gained international recognition for their innovative and thought-provoking films, which has increased interest in local cinema. Additionally, the Netherlands is known for its film festivals, such as the International Film Festival Rotterdam and the Netherlands Film Festival, which showcase both domestic and international films.

These festivals attract film enthusiasts from around the world and contribute to the overall growth of the Box Office market. Underlying macroeconomic factors have also played a role in the development of the Box Office market in the Netherlands. The country has a strong economy and a high standard of living, which allows people to have discretionary income to spend on entertainment activities like going to the movies.

Additionally, the Netherlands has a well-developed infrastructure and a high level of internet penetration, which makes it easier for people to access information about movies and book tickets online. This convenience factor has contributed to the overall growth of the Box Office market. In conclusion, the Box Office market in the Netherlands is experiencing growth due to customer preferences for a premium cinematic experience, the influence of global market trends, local special circumstances such as a strong cinema culture and film festivals, and underlying macroeconomic factors that support discretionary spending on entertainment activities.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.