Box Office - United States

  • United States
  • Revenue in the Box Office market is projected to reach US$11.15bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.88%, resulting in a projected market volume of US$14.84bn by 2029.
  • In the Box Office market, the number of viewers is expected to amount to 257.4m users by 2029.
  • User penetration will be 58.8% in 2024 and is expected to hit 73.4% by 2029.
  • The average revenue per viewer is expected to amount to US$55.53.
  • In global comparison, most revenue will be generated in the United States (US$11,150.00m in 2024).

Key regions: Europe, China, India, United States, Asia

Region comparison

Analyst Opinion

The Box Office market in United States has experienced significant growth in recent years, driven by customer preferences for immersive cinematic experiences and the popularity of blockbuster films.

Customer preferences:
In the United States, moviegoers have shown a strong preference for big-budget films with high production values and special effects. This has led to an increase in ticket sales for action-packed superhero movies, fantasy epics, and animated films. Additionally, there is a growing demand for immersive experiences such as 3D and IMAX screenings, which offer viewers a more engaging and visually stunning movie-watching experience.

Trends in the market:
One major trend in the Box Office market in United States is the rise of franchise films. Movie studios have recognized the success of established franchises and are capitalizing on their popularity by releasing sequels, prequels, and spin-offs. This strategy not only attracts loyal fans of the original films but also generates excitement and anticipation among a wider audience. As a result, franchise films have consistently dominated the top-grossing charts in the United States. Another trend in the Box Office market is the increasing diversification of films. There has been a growing demand for films that represent a more diverse range of stories and characters, reflecting the changing demographics and social attitudes in the United States. This has led to the success of films with diverse casts and stories that explore themes of inclusivity and representation.

Local special circumstances:
The United States has a well-established cinema culture, with a large number of multiplexes and independent theaters spread across the country. This widespread availability of movie theaters makes it convenient for people to watch films on the big screen. Additionally, the United States is home to Hollywood, the global center of the film industry, which attracts both domestic and international audiences.

Underlying macroeconomic factors:
The Box Office market in United States is influenced by several macroeconomic factors. The overall health of the economy, including factors such as employment rates and disposable income levels, can impact consumer spending on entertainment, including movie tickets. Additionally, the availability of streaming services and other forms of entertainment can affect the demand for movie theater experiences. The competition from streaming services has prompted movie theaters to enhance the movie-watching experience by offering premium amenities such as reclining seats, gourmet food options, and alcohol sales. In conclusion, the Box Office market in United States is driven by customer preferences for immersive cinematic experiences, the popularity of franchise films, and the increasing diversification of stories and characters. The local special circumstances, such as the well-established cinema culture and the presence of Hollywood, contribute to the growth of the market. The underlying macroeconomic factors, including the overall health of the economy and the competition from streaming services, also play a role in shaping the market trends.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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