Market Insights Advertising & Media Media Cinema

Cinema Advertising - Thailand

Thailand

Ad spending in the Cinema Advertising market is projected to reach US$4.30m in 2024.
Ad spending is expected to show an annual growth rate (CAGR 2024-2029) of 7.87%, resulting in a projected market volume of US$6.28m by 2029.
With a projected market volume of US$952.00m in 2024, most revenue will be generated in the United States.
In the Cinema Advertising market, the number of viewers is expected to amount to 6.2m users by 2029.
The average ad spending per viewer in the Cinema Advertising market is projected to amount to US$0.82 in 2024.

Key regions: China, United States, Germany, South Korea, France

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Analyst Opinion

The Cinema Advertising market in Thailand has been experiencing significant growth in recent years.

Customer preferences: Thai consumers have shown a growing interest in cinema advertising due to its unique and immersive nature. Unlike traditional forms of advertising, such as television or print, cinema advertising allows brands to engage with audiences in a captive environment. This has proven to be particularly appealing to younger demographics who are increasingly difficult to reach through traditional advertising channels.

Trends in the market: One of the key trends in the Thai cinema advertising market is the increasing adoption of digital technologies. Digital cinema screens are becoming more prevalent, offering advertisers the opportunity to create more interactive and engaging campaigns. This trend is driven by advancements in technology and the demand for more visually appealing and dynamic content. Advertisers are also leveraging the popularity of social media platforms to extend the reach of their cinema campaigns, encouraging audiences to share their experiences online. Another trend in the market is the growing focus on targeted advertising. Advertisers are increasingly using data analytics and audience segmentation techniques to deliver personalized and relevant messages to cinema-goers. This allows brands to maximize the effectiveness of their campaigns and ensure they are reaching the right audience at the right time.

Local special circumstances: Thailand has a vibrant and thriving film industry, with a strong culture of cinema-going. The country has a high number of cinemas per capita, making it an attractive market for advertisers. Additionally, Thai audiences have a strong affinity for local content, which presents opportunities for brands to align themselves with popular Thai films and actors.

Underlying macroeconomic factors: Thailand has experienced steady economic growth in recent years, which has contributed to the growth of the cinema advertising market. A growing middle class and increasing disposable income levels have resulted in higher consumer spending, including on entertainment activities such as going to the cinema. This provides advertisers with a larger audience to target and a greater opportunity to generate a return on their investment. In conclusion, the Cinema Advertising market in Thailand is growing due to customer preferences for immersive and engaging advertising experiences, the adoption of digital technologies, the focus on targeted advertising, the vibrant film industry, and the underlying macroeconomic factors driving consumer spending.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on the Cinema Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising both on and off screen in cinemas, including ads shown before a movie and those displayed inside a cinema.

Modeling approach / market size:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets.as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, reported performance indicators of key market players as well as performance factors (e.g., user penetration and usage) to analyze the markets.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.