Key regions: United Kingdom, India, China, South Korea, Asia
The Mobile Games market in Africa has been experiencing significant growth in recent years, driven by the increasing availability of smartphones and improving internet connectivity across the continent.
Customer preferences: A growing number of Africans are turning to mobile games for entertainment, relaxation, and social interaction. Mobile games provide a convenient and accessible form of entertainment that can be enjoyed anytime and anywhere. With the rise of social gaming, where players can connect and compete with friends and other players online, mobile games have become a popular choice for socializing and building communities. Additionally, the affordability of mobile games compared to traditional console or PC games makes them more accessible to a wider audience in Africa.
Trends in the market: One of the key trends in the African mobile games market is the increasing popularity of locally developed games. African game developers are creating games that cater to the unique cultural preferences and interests of the local population. These locally developed games often incorporate African themes, characters, and storytelling, resonating with African gamers and creating a sense of cultural identity. This trend not only boosts the local game development industry but also contributes to the overall growth of the mobile games market in Africa. Another trend in the market is the rise of in-app purchases and mobile advertising as revenue streams for mobile game developers. As more African gamers become willing to spend money on virtual items, power-ups, and additional content within games, developers are capitalizing on this trend by offering in-app purchases. Additionally, mobile advertising within games has become a lucrative revenue stream, as advertisers recognize the potential of reaching a large and engaged audience through mobile games.
Local special circumstances: Africa is a diverse continent with varying levels of economic development, infrastructure, and internet connectivity. While some countries in Africa have seen rapid growth in the mobile games market, others are still facing challenges in terms of internet access and affordability. However, the increasing availability of affordable smartphones and the expansion of mobile internet coverage are gradually bridging this digital divide and opening up opportunities for the mobile games market to reach more African consumers.
Underlying macroeconomic factors: The growth of the mobile games market in Africa is closely tied to broader macroeconomic factors such as increasing smartphone penetration, expanding internet infrastructure, and rising disposable incomes. As smartphone prices continue to decrease and internet connectivity improves, more Africans are gaining access to mobile games. Additionally, the growing middle class in Africa is driving increased spending on leisure activities, including mobile games. In conclusion, the Mobile Games market in Africa is experiencing significant growth due to the increasing availability of smartphones, improving internet connectivity, and changing consumer preferences. Locally developed games, in-app purchases, and mobile advertising are key trends driving the market. While challenges related to infrastructure and affordability still exist, the overall macroeconomic factors are favorable for the continued expansion of the mobile games market in Africa.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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