Media - Southeast Asia

Southeast Asia

Revenue in the Media market is projected to reach US$39.37bn in 2024.
The market's largest segment is TV & Video with a market volume of US$15.42bn in 2024.
In global comparison, most revenue will be generated in the United States (US$526.50bn in 2024).
In the Media market, 36.05% of total revenues will be generated through digital media in 2029.

Key regions: United States, China, Japan, United Kingdom, Germany

Market

Region

Region comparison

Currency

Analyst Opinion

The Media market in Southeast Asia has been experiencing significant growth in recent years. Customer preferences in the region have shifted towards digital media platforms, with a growing number of consumers accessing content through smartphones and other mobile devices.

This trend can be attributed to the increasing availability of affordable smartphones and the expansion of mobile internet infrastructure. As a result, traditional media channels such as print newspapers and television are facing challenges in retaining their audience. Trends in the market indicate a rise in the popularity of streaming services and online content platforms.

This can be attributed to the convenience and flexibility offered by these platforms, allowing consumers to access a wide range of content anytime and anywhere. The increasing demand for local and regional content has also contributed to the growth of these platforms, as they offer a diverse selection of content that caters to the preferences of Southeast Asian audiences. Local special circumstances in Southeast Asia have also played a role in shaping the media market.

The region is home to a diverse range of languages, cultures, and traditions, which has led to the development of a vibrant media landscape that caters to the specific needs and preferences of different communities. This has created opportunities for local content creators and media companies to thrive and expand their reach. Underlying macroeconomic factors have also contributed to the growth of the media market in Southeast Asia.

The region has experienced strong economic growth in recent years, leading to an increase in disposable income and consumer spending. This has resulted in a larger consumer base for media products and services, driving demand and revenue growth for media companies. In conclusion, the Media market in Southeast Asia is experiencing growth due to changing customer preferences, the rise of digital platforms, local special circumstances, and underlying macroeconomic factors.

As the region continues to develop and evolve, it is expected that the media market will continue to expand and diversify, providing opportunities for both local and international players in the industry.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.