Key regions: Asia, United Kingdom, United States, South Korea, Germany
The TV & Video market in Americas is experiencing significant growth and development, driven by evolving customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in the TV & Video market in Americas are shifting towards on-demand streaming services and personalized content.
Consumers are increasingly seeking convenience and flexibility in their viewing habits, opting for platforms that offer a wide range of content options and the ability to watch at their own pace. This preference for on-demand viewing is driving the growth of subscription-based streaming services such as Netflix, Amazon Prime Video, and Disney+. Additionally, there is a growing demand for personalized content, with viewers seeking tailored recommendations and curated playlists based on their individual preferences.
Trends in the TV & Video market in Americas are also influenced by technological advancements and changing consumer behaviors. The rise of smart TVs and connected devices has made it easier for consumers to access and stream content directly on their televisions. This has led to an increase in over-the-top (OTT) services, which deliver video content over the internet without the need for a traditional cable or satellite subscription.
As a result, traditional TV providers are facing increased competition and are adapting their business models to offer streaming services alongside their traditional offerings. Local special circumstances in the TV & Video market in Americas vary across different countries and regions. In North America, for example, the market is highly competitive, with a wide range of streaming services available to consumers.
This has led to a fragmented market, with consumers subscribing to multiple services to access their favorite content. In Latin America, on the other hand, the market is still developing, with streaming services expanding their presence and competing with traditional pay-TV providers. This presents opportunities for both local and international players to capture market share and cater to the unique preferences of Latin American viewers.
Underlying macroeconomic factors also play a role in the development of the TV & Video market in Americas. Economic growth and increasing disposable incomes in many countries have contributed to the expansion of the market, as consumers have more purchasing power to subscribe to streaming services and invest in new technologies. Additionally, the COVID-19 pandemic has accelerated the adoption of streaming services, as people spend more time at home and seek entertainment options online.
This has further fueled the growth of the TV & Video market in Americas, as consumers turn to streaming platforms for their entertainment needs. In conclusion, the TV & Video market in Americas is experiencing significant growth and development, driven by evolving customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards on-demand streaming services, the rise of smart TVs and connected devices, and the impact of the COVID-19 pandemic are all contributing to the growth and transformation of the market.
As the market continues to evolve, it will be important for companies to adapt and innovate in order to meet the changing needs and preferences of consumers in the Americas.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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