Market Insights Advertising & Media Media Cinema

Cinema Concessions - Americas

Americas

Revenue in the Cinema Concessions market is projected to reach US$12.26bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.03%, resulting in a projected market volume of US$16.43bn by 2029.
In the Cinema Concessions market, the number of viewers is expected to amount to 407.9m users by 2029.
User penetration will be 32.5% in 2024 and is expected to hit 38.9% by 2029.
The average revenue per viewer is expected to amount to US$37.10.
In global comparison, most revenue will be generated in the United States (US$9,884.00m in 2024).

Key regions: Germany, United States, United Kingdom, India, Asia

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Analyst Opinion

The Cinema Concessions market in Americas is experiencing significant growth and development, driven by changing customer preferences and underlying macroeconomic factors.

Customer preferences: Customers in the Americas have a strong preference for snacks and beverages while watching movies, contributing to the growth of the Cinema Concessions market. Popcorn, soda, and candy are among the most popular choices for moviegoers, and theater operators are capitalizing on this demand by offering a wide variety of options and flavors. Additionally, customers are increasingly seeking healthier alternatives, such as gourmet popcorn and organic snacks, leading to the introduction of more diverse and premium concession offerings.

Trends in the market: One of the key trends in the Cinema Concessions market in the Americas is the integration of technology. Theater operators are adopting digital menu boards and self-service kiosks to enhance the customer experience and streamline the ordering process. This allows customers to easily browse through the available options and customize their orders, leading to increased customer satisfaction and efficiency in operations. Furthermore, the use of mobile apps and online ordering platforms is becoming increasingly popular, enabling customers to pre-order their concessions and avoid long queues.

Local special circumstances: The Cinema Concessions market in the Americas is characterized by a strong culture of moviegoing. Going to the movies is a popular leisure activity in many countries across the region, and concessions play a crucial role in enhancing the overall movie experience. Theater operators in the Americas have recognized this and are continuously innovating to offer unique and localized concession options. For example, in Mexico, nachos and guacamole are popular choices, reflecting the local cuisine and taste preferences. Similarly, in Brazil, brigadeiro, a traditional chocolate sweet, is a favorite among moviegoers.

Underlying macroeconomic factors: The Cinema Concessions market in the Americas is also influenced by underlying macroeconomic factors. The region has been experiencing steady economic growth, leading to an increase in disposable incomes and consumer spending. As a result, people are more willing to spend on entertainment and leisure activities, including going to the movies. This has created a favorable environment for the growth of the Cinema Concessions market, as customers have more purchasing power to indulge in snacks and beverages while enjoying their favorite films. In conclusion, the Cinema Concessions market in the Americas is thriving due to changing customer preferences, the integration of technology, local special circumstances, and underlying macroeconomic factors. The demand for snacks and beverages during movie screenings, along with the adoption of digital solutions, reflects the evolving needs of moviegoers. Additionally, the unique local preferences and the region's economic growth contribute to the development and expansion of the Cinema Concessions market in the Americas.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.