Key regions: Asia, United Kingdom, United States, South Korea, Germany
The TV & Video market in Benelux has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Benelux region have shifted towards on-demand and streaming services, with consumers increasingly opting for flexibility and convenience.
This shift is driven by the desire for personalized content and the ability to watch shows and movies at any time and on any device. As a result, traditional TV viewership has been declining, while subscription video on demand (SVOD) platforms such as Netflix and Amazon Prime Video have gained popularity. Trends in the market indicate a growing demand for high-quality content and immersive viewing experiences.
This has led to an increase in investment in original content production by both local and international players. The rise of streaming services has also fueled competition among providers, leading to a wider variety of content options and competitive pricing. Local special circumstances in the Benelux region, such as multilingualism and cultural diversity, have contributed to the growth of the TV & Video market.
The ability to offer content in multiple languages and cater to diverse cultural preferences has allowed providers to attract a larger audience. Additionally, the region's high internet penetration rate and advanced digital infrastructure have facilitated the adoption of streaming services and the growth of online video consumption. Underlying macroeconomic factors, such as increasing disposable incomes and technological advancements, have also played a role in the development of the TV & Video market in Benelux.
As disposable incomes rise, consumers are more willing to invest in premium content and streaming services. Furthermore, advancements in internet connectivity and the availability of high-speed broadband have made it easier for consumers to access online video content. Overall, the TV & Video market in Benelux is evolving to meet the changing preferences and demands of consumers.
The shift towards on-demand and streaming services, the focus on high-quality content, and the ability to cater to diverse cultural preferences are driving the growth of the market. With continued investment in original content production and advancements in technology, the market is expected to further expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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