Key regions: United Kingdom, Germany, South Korea, Asia, India
The OTT Video market in Benelux is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Benelux region are shifting towards on-demand video streaming services, as consumers increasingly seek convenience and flexibility in their entertainment choices.
The rise of OTT platforms allows viewers to access a wide range of content anytime, anywhere, and on multiple devices. This shift in customer preferences is fueled by the growing availability of high-speed internet connections and the proliferation of smartphones and tablets. Trends in the market indicate that OTT video services are becoming more popular in Benelux.
Streaming platforms are investing in original content production to attract and retain subscribers, offering a diverse range of shows and movies tailored to local audiences. Additionally, there is a growing demand for live sports streaming, as viewers seek to watch their favorite teams and events without the need for traditional cable or satellite subscriptions. Local special circumstances also contribute to the development of the OTT Video market in Benelux.
The region has a high level of internet penetration and a tech-savvy population, which creates a favorable environment for the adoption of streaming services. Furthermore, Benelux countries have a strong culture of multilingualism, with residents being fluent in multiple languages. This presents an opportunity for OTT platforms to offer localized content in different languages, catering to the diverse preferences of the population.
Underlying macroeconomic factors also play a role in the growth of the OTT Video market in Benelux. The region has a stable and prosperous economy, with a high standard of living. This allows consumers to allocate a portion of their discretionary income towards entertainment and subscription services.
Additionally, the increasing availability of affordable internet plans and the decreasing cost of streaming devices contribute to the accessibility of OTT video services for a wider audience. In conclusion, the OTT Video market in Benelux is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards on-demand streaming services, the investment in original content, and the demand for live sports streaming are driving the market forward.
The high internet penetration, tech-savvy population, multilingualism, and strong economy in the region create a favorable environment for the adoption of OTT video services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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