Key regions: United Kingdom, Germany, South Korea, Asia, India
The OTT Video market in Australia & Oceania has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing availability of high-speed internet connections. Customer preferences in the region have shifted towards on-demand video streaming services, as consumers seek convenience and flexibility in their entertainment choices.
The rise of OTT platforms such as Netflix, Amazon Prime Video, and Disney+ has provided a wide range of content options to cater to different tastes and preferences. This trend is not unique to Australia & Oceania, but is part of a global shift towards digital streaming services. One of the key trends in the OTT Video market in Australia & Oceania is the increasing adoption of mobile devices for video streaming.
With the proliferation of smartphones and tablets, consumers are now able to access their favorite shows and movies on the go. This has led to a surge in mobile video consumption, with many OTT platforms optimizing their services for mobile devices. Additionally, the availability of affordable data plans and the expansion of 4G and 5G networks have further facilitated the growth of mobile video streaming in the region.
Another trend in the market is the emergence of local OTT players, offering region-specific content to cater to the diverse cultural preferences of the Australian and Oceanian audience. These local players are able to provide content that is more relevant and relatable to the local population, which gives them a competitive edge over global OTT giants. This trend reflects the importance of local content in driving customer engagement and retention in the OTT Video market.
Local special circumstances in Australia & Oceania also contribute to the development of the OTT Video market. The region is geographically dispersed, with many remote and rural areas that have limited access to traditional broadcast television. This has created a demand for OTT services as an alternative source of entertainment for these communities.
Additionally, the multicultural nature of the region has led to a diverse range of content preferences, which can be better catered to through OTT platforms that offer a wide selection of international content. Underlying macroeconomic factors, such as increasing disposable incomes and improving internet infrastructure, have also played a role in the growth of the OTT Video market in Australia & Oceania. As incomes rise, consumers are willing to spend more on entertainment and are increasingly opting for OTT services over traditional pay TV.
Furthermore, the ongoing expansion of high-speed internet networks has made it easier for consumers to access and stream video content, driving the demand for OTT services. In conclusion, the OTT Video market in Australia & Oceania is experiencing significant growth due to changing customer preferences, the increasing adoption of mobile devices, the emergence of local players, local special circumstances, and underlying macroeconomic factors. These trends and developments are shaping the way consumers in the region consume and access video content, and are likely to continue driving the growth of the OTT Video market in the future.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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