OTT Video - India | Statista Market Forecast

Revenue in the OTT Video segment is projected to reach US$3.76bn in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 10.01%, resulting in a projected market volume of US$5.51bn by 2027.
The largest segment is Video Streaming (SVoD) with a market volume of US$1.70bn in 2023.
In global comparison, most revenue will be generated in the United States (US$137,800.00m in 2023).
In the OTT Video segment, the number of users is expected to amount to 528.90m users by 2027.
User penetration will be 30.0% in 2023 and is expected to hit 36.0% by 2027.
The average revenue per user (ARPU) in the OTT Video segment is projected to amount to US$8.81 in 2023.
The usage share of Airtel Xstream amounts to an estimated 0% of the Videostreaming (SVoD) segment and the selected region in 2020.

Over-the-top video (OTT video) refers to the transmission and sale of video content over the internet. Users can access OTT content via networked devices such as PCs, laptops, tablets, set-top boxes and game consoles. By controlling the IP address, content can be restricted to specific countries. In addition to all advertising-financed moving image content, from premium to user-generated (OTT Video Advertising), Video-on-Demand (VoD) services are also part of this category. VoD offers essentially comprise three fee-based business models: time-limited individual rentals of professionally produced films, series or shows (transactional VoD or TVoD), the subscription to a video streaming service such as Netflix or Amazon Prime Video with unlimited access to the content offered for the duration of the subscription (subscription VoD or SVoD) and individual purchases of films or series as direct downloads, analogous to the purchase of a DVD or Blu-Ray (electronic sell-through or EST).

in-scope

Rentals as single transaction or pay-per-view (transactional VoD or TVoD)
Subscription-based services (subscription VoD or SVoD)
Digital purchases via download or permanent cloud storage (electronic-sell-through or EST)
OTT Video Advertising

out-of-scope

Pay-TV subscriptions (cable TV, satellite TV, IPTV, DTTV)
Physical home video (DVD & Blu-ray)
Traditional TV advertising

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