OTT Video - India

  • India
  • Revenue in the OTT Video segment is projected to reach US$3.76bn in 2023.
  • Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 10.01%, resulting in a projected market volume of US$5.51bn by 2027.
  • The largest segment is Video Streaming (SVoD) with a market volume of US$1.70bn in 2023.
  • In global comparison, most revenue will be generated in the United States (US$137,800.00m in 2023).
  • In the OTT Video segment, the number of users is expected to amount to 528.90m users by 2027.
  • User penetration will be 30.0% in 2023 and is expected to hit 36.0% by 2027.
  • The average revenue per user (ARPU) in the OTT Video segment is projected to amount to US$8.81 in 2023.
  • The usage share of Airtel Xstream amounts to an estimated 0% of the Videostreaming (SVoD) segment and the selected region in 2020.
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