OTT Video

  • Europe
  • Revenue in the OTT Video segment is projected to reach US$33,868m in 2021.
  • Revenue is expected to show an annual growth rate (CAGR 2021-2025) of 9.17%, resulting in a projected market volume of US$48,109m by 2025.
  • The largest segment is OTT Video Advertising with a market volume of US$15,440m in 2021.
  • In global comparison, most revenue will be generated in the United States (US$76,720m in 2021).
  • In the OTT Video segment, the number of users is expected to amount to 589.6m users by 2025.
  • User penetration will be 63.0% in 2021 and is expected to hit 69.5% by 2025.
  • The average revenue per user (ARPU) in the OTT Video segment is projected to amount to US$63.34 in 2021.
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