Key regions: Asia, United Kingdom, United States, South Korea, Germany
The TV & Video market in Saudi Arabia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Saudi Arabia have shifted towards on-demand streaming services and digital platforms, as consumers increasingly seek convenience and flexibility in their viewing habits.
This shift has been fueled by the widespread adoption of smartphones and high-speed internet connectivity, which have made it easier for consumers to access and consume video content on-the-go. Additionally, the younger population in Saudi Arabia, who are more tech-savvy and open to new forms of entertainment, are driving the demand for digital video content. One of the key trends in the TV & Video market in Saudi Arabia is the rise of local content production.
Saudi Arabia has been investing heavily in the development of its local film and television industry, with the aim of promoting local talent and creating content that resonates with the Saudi audience. This has led to an increase in the production of Saudi-made TV shows, movies, and documentaries, which are gaining popularity both domestically and internationally. Another trend in the market is the growing popularity of video streaming platforms.
International streaming services such as Netflix and Amazon Prime Video have gained a significant foothold in the Saudi market, offering a wide range of content to subscribers. At the same time, local streaming platforms such as Shahid and Jawwy TV have also emerged, catering to the specific preferences of Saudi viewers. This trend is driven by the convenience and affordability of streaming services, as well as the increasing availability of high-speed internet connections.
In addition to changing customer preferences and emerging trends, there are also local special circumstances that are shaping the TV & Video market in Saudi Arabia. One such circumstance is the recent lifting of the ban on movie theaters in the country. This has opened up new opportunities for cinema operators and content producers, as Saudi audiences can now enjoy the immersive experience of watching movies on the big screen.
The opening of movie theaters has also led to increased demand for content, both from international studios and local filmmakers. Underlying macroeconomic factors, such as the growth of the Saudi economy and the increasing disposable income of consumers, are also contributing to the development of the TV & Video market in Saudi Arabia. As the economy continues to diversify and expand, more people have the means to afford entertainment services and devices, leading to a higher demand for TV and video content.
In conclusion, the TV & Video market in Saudi Arabia is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards on-demand streaming services, the rise of local content production, and the popularity of video streaming platforms are all contributing to the development of the market. With the lifting of the ban on movie theaters and the growth of the Saudi economy, the TV & Video market in Saudi Arabia is expected to continue its upward trajectory in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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